Advertising (Targeted Advertising, Programmatic Advertising, AdTech)
Pixalate releases April 2024 top grossing CTV apps report
May 15, 2024 – Pixalate has released its April 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.
News categories:
Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide
LG Ad Solutions to adopt Unified ID 2.0
May 9, 2024 – LG Ad Solutions has initiated the integration of the Unified ID 2.0 solution (UID2) to enable advertisers to use their first-party data across LG's audience network in a privacy-conscious manner.
News categories:
LG Ad Solutions, The Trade Desk, Mike Brooks, Will Doherty, Advertising, Big Data, Digital TV, Smart TV, Streaming, Worldwide
Japanese brand to launch TVs 'Powered by TiVo'
May 8, 2024 – In its 1st quarter 2024 results, Xperi (NYSE: XPER) has announced that a Japanese brand is to launch smart TVs Powered by TiVo in Europe prior to UEFA Euro 2024.
News categories:
Xperi Inc, Jon Kirchner, Advertising, Digital TV, Europe, In-Car, IPTV, Results, Smart TV, TV OS, UK, Worldwide
VIZIO reports Q1 2024 financial results
May 8, 2024 – VIZIO Holding (NYSE: VZIO) has announced results for the three months ended March 31, 2024. The company reported 18.6 million SmartCast Active Accounts. SmartCast ARPU increased 17% YoY to $34.24.
News categories:
VIZIO, Advertising, Digital TV, Results, Smart TV, Streaming, USA
Pixalate releases Q1 2024 CTV ad supply chain report
May 8, 2024 – Pixalate has released its Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report. Pixalate has also released North America, APAC, EMEA, and LATAM versions of the report.
News categories:
Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide
NBCUniversal and Instacart open up audience-based advertising for CPG brands
May 6, 2024 – NBCUniversal and Instacart are collaborating to enable advertisers to reach consumers through NBCUniversal's streaming content and measure the impact using ad exposure and purchase data.
News categories:
NBCUniversal, Instacart, Alison Levin, Tim Castelli, Advertising, Big Data, Digital TV, Streaming, USA
Anoki launches AI-powered experience on Google TV
May 2, 2024 – Anoki has launched Live TVx, a free streaming service on Google TV devices. Live TVx uses Anoki AI to curate and prioritize channels based on individual user viewing habits.
News categories:
Anoki, Raghu Kodige, Advertising, Digital TV, USA, UX
Fubo unveils new CTV ad offerings at 2024 IAB NewFronts
May 1, 2024 – FuboTV (NYSE: FUBO) announced during IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company's ad offerings.
News categories:
Fubo, Dina Roman, Advertising, Digital TV, NewFronts, Streaming, USA
Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories:
Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide
Latest News
- Pixalate releases April 2024 top grossing CTV apps report
- A+E Networks EMEA enhances BLAZE streaming service with Simplestream
- Minerva unveils FAST+ Service for operators in North America
- Vodafone TV customers down 656,000 in 1Q 2024
- NOS Portugal adds 250 pay TV subscribers in 1Q 2024
- ATEME integrates Advanced HDR by Technicolor
- 20% of US internet households subscribe to a gaming service
- StarHub Entertainment subscribers down 8,000 in 1Q2024
- Groupe M6 launches M6+ free streaming platform
- Comcast to offer discounted Peacock, Netflix, Apple TV+ bundle
- Panasonic offers Fire TV, Google TV and Powered by TiVo
- Eutelsat reports results for the period ended 31 March 2024
- Nielsen launches The Media Distributor Gauge
- Minerva AI Companion enhances the TV viewing experience
- SES Ethiosat delivering content to 95% of TV homes in Ethiopia
- Vidzemes TV expands with PlayBox Neo Channel-in-a-Box playout
- ocilion enhances user experience with Simply.TV metadata
- Vantiva RDK device shipments exceed 125 million
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- LG Ad Solutions to adopt Unified ID 2.0