Digital TV News: DISH Media
DISH Media unifies access to STB and CTV ad inventory
Apr 8, 2024 – DISH Media has launched PerformXP, enabling digital media buys across both STB and CTV inventory via one insertion order with real-time reporting across all inventory.
News categories:
DISH Media, John Rinaldo, Advertising, Digital TV, Satellite, Set Top Box, Streaming, USA
DISH Media expands addressable TV footprint to include Philo
Mar 6, 2024 – DISH Media (NASDAQ: SATS) has partnered with Philo to offer advertisers access to Philo inventory, expanding its addressable footprint beyond DISH TV and SLING TV for the first time.
News categories:
DISH Media, Philo, David Antonelli, Reed Barker, Advertising, Digital TV, Streaming, USA
DISH Media partners with PubMatic on programmatic for SLING TV
Feb 15, 2024 – PubMatic (Nasdaq:PUBM) has announced a partnership with DISH Media (NASDAQ:SATS) that allows SLING TV to tap into PubMatic's supply path partnerships to access demand via private marketplace deals.
News categories:
PubMatic, DISH Media, Nicole Scaglione, Andrew Tint, Brad Stockton, Advertising, Big Data, Digital TV, Streaming, USA
Dish Media adopts Unified ID 2.0 identity solution
Jan 30, 2024 – DISH Media has enabled Unified ID 2.0 (UID2), an identity solution, becoming the first MVPD and the largest vMVPD to integrate the solution across its traditional TV and OTT services.
News categories:
Dish Media, Kevin Arri, The Trade Desk, Advertising, Big Data, Digital TV, Satellite, Streaming, USA
DISH Media partners with BrightLine for interactive ads on Sling TV
Dec 12, 2023 – DISH Media has partnered with BrightLine to bring two new ad formats - In-Stream Interactive (scrollers, games and trivia) and Dynamic Addressable (creative tailored to the viewer's location) - to SLING TV.
News categories:
DISH Media, BrightLine, Dave Antonelli, Michael Bologna, Advertising, Digital TV, Streaming, USA
Go Addressable becomes industry trade body
Nov 21, 2023 – Go Addressable has been incorporated as a non-profit trade organization, comprising a4 Advertising, Spectrum Reach, Comcast Advertising, DIRECTV Advertising, DISH Media and Paramount Advertising.
News categories:
Go Addressable, Paramount, Larry Allen, Maribel Becker, Advertising, Digital TV, USA
Sweden's household media spend reaches record level in Q3
Oct 23, 2023 – According to Mediavision, household spend on media continues to rise in Sweden. In Q3, average monthly spend hit a new record of SEK 855 ($78), up 6% compared to the same period last year.
News categories:
Mediavision, Marie Nilsson, Digital TV, Gaming, Market Research, Sweden, TV Services
Canoe, DIRECTV and DISH expand addressable advertising to satellite
Oct 17, 2023 – Canoe Ventures has partnered with DIRECTV Advertising and DISH Media to expand its addressable advertising footprint to satellite. AMC Networks and Warner Brothers Discovery are inaugural partners.
News categories:
Canoe Ventures, DIRECTV Advertising, DISH Media, David Porter, Matt Van Houten, Tim Myers, Advertising, Digital TV, Satellite, USA
Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories:
Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide
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