Digital TV News: Meta
DoubleVerify and NBCUniversal launch program-level measurement
Mar 12, 2024 – DoubleVerify and NBCUniversal have announced an expanded partnership to provide program-level measurement on over the top (OTT) devices, including Connected TV (CTV).
News categories:
DoubleVerify, NBCUniversal, Mark Zagorski, Dominick Vangeli, Ryan Eusanio, Advertising, Big Data, Digital TV, Streaming, USA
AR/VR headsets surged during Holiday Season 2023
Mar 5, 2024 – The global market for augmented reality and virtual reality (AR/VR) headsets grew 130.4% year-over-year during the fourth quarter of 2023 (4Q23), according to IDC.
News categories:
IDC, Jitesh Ubrani, Ramon T. Llamas, Market Research, Metaverse, Worldwide
Vibe.co raises $22.5m to build streaming TV ad platform for SMBs
Feb 29, 2024 – Vibe.co has announced a successful Series A funding round of $22.5m. They plan to leverage the funds to continue building a more efficient streaming TV advertising ecosystem for SMBs.
News categories:
Vibe.co, Singular, Arthur Querou, Raffi Kamber, Advertising, Digital TV, Streaming, USA, Venture Capital
Pixalate releases Q4 2023 CTV SSP market share reports
Feb 28, 2024 – Pixalate has released Q4 2023 reports ranking SSPs based on their share of open programmatic ads sold on apps in the Apple TV, Roku, Samsung TV Smart Hub and Amazon Fire TV app stores.
News categories:
Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, North America, Streaming
LG and Meta join forces on XR device development
Feb 28, 2024 – LG is ramping up its collaboration with Meta. LG envisions that by bringing together Meta's platform with capabilities from its TV business, a distinctive ecosystem can be forged in the XR domain.
News categories:
LG Electronics, Meta Platforms, William Cho, Park Hyoung-sei, Mark Zuckerberg, Digital TV, Metaverse, Worldwide
Ateme transcoders integrate Verance Aspect watermarking
Feb 27, 2024 – Ateme has integrated Verance Aspect Watermarking into the audio chain of its Ateme TITAN transcoders, enabling wider distribution of NextGen Broadcast interactive experiences.
News categories:
Verance, Ateme, Nil Shah, Julien Mandel, ATSC 3, Content Distribution, Content Identification, Digital TV, USA
Norigin Media launches white-label FAST app solution
Jan 22, 2024 – Norigin Media has announced a white-label solution for content owners who want to easily launch D2C linear or FAST channels on Smart TV platforms including Samsung Tizen, LG webOS and Android TV.
News categories:
Norigin Media, Ajey Anand, Apps, Content Distribution, Digital TV, Streaming, Worldwide
IAB Tech Lab unveils 2024 priorities and roadmap
Jan 18, 2024 – IAB Tech Lab has unveiled its key priorities and roadmap for 2024. The roadmap addresses crucial pain points and challenges, ensuring the industry is aware and actively engaged in evolving digital advertising standards.
News categories:
IAB Tech Lab, Anthony Katsur, Advertising, Digital TV, USA, Worldwide
Sky México deploys ThinkAnalytics' personalization platform
Jan 16, 2024 – Sky México has deployed ThinkAnalytics as its personalization and viewer engagement platform, powering search and discovery for its sports and entertainment offering.
News categories:
ThinkAnalytics, Sky México, Trektel, Marc Aldrich, Salvador Rosas, Big Data, Digital TV, Mexico, Satellite, UX
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