Sky México deploys ThinkAnalytics' personalization platform

Tuesday, January 16th, 2024 
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Sky México Launches Data-Driven Personalized Viewer Experiences for Sports and Entertainment Offering

LOS ANGELES, CA and LONDON, UK — ThinkAnalytics, the world leader in Al-based TV content discovery, viewer data insights and targeted advertising, today announced Sky México, a leading pay-TV provider in Mexico, has deployed ThinkAnalytics as its personalization and viewer engagement platform. Powering the largest studios, broadcasters, distributors and media platforms with its Think360 viewer engagement platform, ThinkAnalytics now serves to maximize Sky México’s personalized subscriber user experience with seamless search and discovery to increase customer engagement value for its highly-coveted sports and entertainment offering.

“We’re thrilled to welcome Sky México as our newest customer, an important partnership that highlights the value that global media companies are finding in our personalized content discovery and data-driven insights and analytics to maximize viewer engagement and loyalty,” said Marc Aldrich, Worldwide CEO, ThinkAnalytics. “The solution was deployed in under 90 days and supports ‘cold start’ viewers through to advanced personalized content discovery and editorially curated campaigns, where Sky México can now keep viewers better engaged to provide the optimal user experience, and in turn, reduce churn and increase revenue.”

ThinkAnalytics’ industry-leading content discovery platform makes the viewing experience easier, while placing the power of data-driven content discovery outcomes in the hands of the Sky México team. ThinkAnalytics’ AI-driven content discovery allows Sky México to track engagement KPIs and content intelligence metrics, as well as generate automated metadata enrichment for multiple languages. The Sky México editorial team can select use cases to dynamically change the user experience across all devices, and Sky México will have the ability to see key metrics on content viewing and the user experience, with A/B testing, to better meet its business KPIs.

“ThinkAnalytics is the perfect industry partner to help us achieve our goal of driving viewer engagement by offering ease of navigation, search and personalization seamlessly across all their devices,” said Salvador Rosas, CTO, Sky México. “Whether it’s LaLiga and Bundesliga live soccer matches or top movies and TV series, our viewers will now experience a tailored viewing experience based on their taste profile.”

Now live, ThinkAnalytics’ Think360 suite of products implemented by Sky México for its Android TV, web, apps, iOS and Android services include:

  • ThinkInsight, which provides Sky México with a real-time analytics platform.
  • ThinkUX, which allows Sky México to create, A/B test, manage and modify user experience use cases and campaigns in minutes.
  • ThinkEditorial, which offers complete control over editorial carousels and campaigns.

Trektel, a reliable system integrator, provides the interface and on-the-ground support for Sky México, and is responsible for the advanced speed of deployment of ThinkAnalytics’ Think360 Services for the pay-TV service.

Links: ThinkAnalytics; Sky México; Trektel