Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Pixalate releases April 2024 top grossing CTV apps report
May 15, 2024 – Pixalate has released its April 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

LG Ad Solutions to adopt Unified ID 2.0
May 9, 2024 – LG Ad Solutions has initiated the integration of the Unified ID 2.0 solution (UID2) to enable advertisers to use their first-party data across LG's audience network in a privacy-conscious manner.
News categories: LG Ad Solutions, The Trade Desk, Mike Brooks, Will Doherty, Advertising, Big Data, Digital TV, Smart TV, Streaming, Worldwide

Japanese brand to launch TVs 'Powered by TiVo'
May 8, 2024 – In its 1st quarter 2024 results, Xperi (NYSE: XPER) has announced that a Japanese brand is to launch smart TVs Powered by TiVo in Europe prior to UEFA Euro 2024.
News categories: Xperi Inc, Jon Kirchner, Advertising, Digital TV, Europe, In-Car, IPTV, Results, Smart TV, TV OS, UK, Worldwide

VIZIO reports Q1 2024 financial results
May 8, 2024 – VIZIO Holding (NYSE: VZIO) has announced results for the three months ended March 31, 2024. The company reported 18.6 million SmartCast Active Accounts. SmartCast ARPU increased 17% YoY to $34.24.
News categories: VIZIO, Advertising, Digital TV, Results, Smart TV, Streaming, USA

Pixalate releases Q1 2024 CTV ad supply chain report
May 8, 2024 – Pixalate has released its Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report. Pixalate has also released North America, APAC, EMEA, and LATAM versions of the report.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

NBCUniversal and Instacart open up audience-based advertising for CPG brands
May 6, 2024 – NBCUniversal and Instacart are collaborating to enable advertisers to reach consumers through NBCUniversal's streaming content and measure the impact using ad exposure and purchase data.
News categories: NBCUniversal, Instacart, Alison Levin, Tim Castelli, Advertising, Big Data, Digital TV, Streaming, USA

Anoki launches AI-powered experience on Google TV
May 2, 2024 – Anoki has launched Live TVx, a free streaming service on Google TV devices. Live TVx uses Anoki AI to curate and prioritize channels based on individual user viewing habits.
News categories: Anoki, Raghu Kodige, Advertising, Digital TV, USA, UX

Fubo unveils new CTV ad offerings at 2024 IAB NewFronts
May 1, 2024 – FuboTV (NYSE: FUBO) announced during IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company's ad offerings.
News categories: Fubo, Dina Roman, Advertising, Digital TV, NewFronts, Streaming, USA

Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide