Digital TV News: BrightLine
GroupM forms Ad Innovation Accelerator with industry partners
Jan 4, 2024 – GroupM has launched the GroupM Ad Innovation Accelerator with media and technology partners. The group will strategize and create scalable ad formats for use in ad-supported streaming environments.
News categories:
GroupM, Andrew Meaden, Mike Fisher, Matt Sweeney, Advertising, Digital TV, North America, Streaming, Worldwide
DISH Media partners with BrightLine for interactive ads on Sling TV
Dec 12, 2023 – DISH Media has partnered with BrightLine to bring two new ad formats - In-Stream Interactive (scrollers, games and trivia) and Dynamic Addressable (creative tailored to the viewer's location) - to SLING TV.
News categories:
DISH Media, BrightLine, Dave Antonelli, Michael Bologna, Advertising, Digital TV, Streaming, USA
NBCUniversal to air shoppable TV episodes with Walmart
Nov 6, 2023 – Walmart and NBCUniversal have announced a partnership that allows Bravo fans to 'shop the moment' on Peacock. Fans can shop directly from the retailer while tuning in to 'Below Deck Mediterranean'.
News categories:
NBCUniversal, Walmart, Josh Feldman, William White, Advertising, Digital TV, Streaming, USA
BrightLine enables layering of branded moments into streamed content
Jul 13, 2023 – BrightLine has launched its Proteus Experience Engine, enabling streamers to overlay dynamic, interactive, and shoppable moments within content, outside of traditional ad pods.
News categories:
BrightLine, Rob Aksman, Michael Bologna, Advertising, Digital TV, Streaming, Worldwide
NBCUniversal extends capabilities of One Platform technology stack
Feb 8, 2023 – NBCUniversal (NBCU) has unveiled expanded capabilities for its One Platform technology stack. NBCU is partnering industrywide to build an automated, interactive, and transparent future for fans, storytellers and marketers.
News categories:
NBCUniversal, Steve Wozniak, Advertising, Big Data, Digital TV, NewFronts, USA, Worldwide
Extreme Reach and BrightLine power interactive personalized ads for CTV
Aug 18, 2021 – Extreme Reach (ER) has formed a partnership with BrightLine, leveraging both companies' strengths - BrightLine's expertise and CTV ad technology and ER's leadership in brand creative management.
News categories:
Extreme Reach, BrightLine, Tim Conley, Robert Aksman, Advertising, Digital TV, USA
BrightLine launches connected TV ad solution
Sep 16, 2020 – BrightLine has announced BrightLink, a CTV platform and portal that delivers monetization tools and ad capabilities for OTT TV providers. BrightLink is a unification and expansion of the company's supply-side TV services suite.
News categories:
BrightLine, Jacqueline Corbelli, Rob Aksman, Jennifer Gardner, Advertising, Big Data, Streaming, USA, Worldwide
BrightLine and SpotX make buying enhanced TV ads at scale easy
Apr 8, 2019 – SpotX has announced an expanded partnership with BrightLine to deliver inventory to advertisers enhanced with BrightLine's suite of personalized and interactive ad formats. The solution streamlines the execution of enhanced ads at scale across OTT inventory.
News categories:
SpotX, BrightLine, Kristen Williams, Robert Aksman, Digital TV, Streaming, USA, Worldwide
Brightline adds Cuebiq's footfall attribution to OTT ad platform
Aug 9, 2018 – Cuebiq and Brightline have announced a partnership to provide media owners and advertisers with footfall attribution. With Cuebiq, BrightLine increases the depth of information available to advertisers, enabling them to attribute in-person visitation back to their enhanced OTT ads.
News categories:
Brightline, Cuebiq, Jacqueline Corbelli, Antonio Tomarchio, Advertising, Big Data, Digital TV, Streaming, Worldwide
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