Digital TV News: Daniel Elad
TheViewPoint integrates with FreeWheel
Nov 28, 2023 – TheViewPoint (TVP) has announced an expanded partnership with FreeWheel, offering brands an opportunity to bypass exchanges when buying TV ad inventory, bridging the gap between supply and demand.
News categories:
TheViewPoint, FreeWheel, Daniel Elad, Jon Mansell, Advertising, Digital TV, Streaming, Worldwide
TheViewPoint certified to run Extreme Reach VAST tags
Feb 8, 2022 – TheViewPoint is now certified by Extreme Reach to run Extreme Reach VAST tags. The certification recognizes TheViewPoint for adopting the CTV industry's best practices in delivery and measurement of video advertising.
News categories:
TheViewPoint, Extreme Reach, Daniel Elad, Mary Vestewig, Advertising, Digital TV, Streaming, Worldwide
TheViewPoint launches CTV-first ad serving solution
Oct 6, 2021 – TheViewPoint has launched TVP Next, its Connected TV ad server. TVP Next brings enhanced control over the process of ad delivery, offering various types of integrations, like VAST, VMAP, SDK and header bidding.
News categories:
TheViewPoint, Daniel Elad, Advertising, Content Distribution, Digital TV, Streaming, Worldwide
TheViewPoint certified by Innovid to run interactive CTV ads
Feb 12, 2021 – TheViewPoint is now certified by Innovid to run Interactive CTV ads. Certification allows TheViewPoint to assist publishers in running various advanced ad formats, from overlays to image galleries and carousels.
News categories:
TheViewPoint, Innovid, Daniel Elad, Advertising, Digital TV, Streaming, USA
TheViewPoint adds header bidding for CTV/OTT monetization
Feb 4, 2021 – TheViewPoint has integrated Header Bidding, providing publishers with the ability to receive bids from multiple SSPs simultaneously. The technology is based on the OpenRTB protocol, rather than VAST.
News categories:
TheViewPoint, Daniel Elad, Advertising, Digital TV, Streaming, USA, Worldwide
TheViewPoint enhances monetization and reporting for VlogBox
Nov 4, 2020 – TheViewPoint has announced a partnership with VlogBox that sees TheViewPoint bringing in its ad tech solutions to power up VlogBox's monetization capabilities, while providing analytics and pricing control over CTV inventory.
News categories:
VlogBox, TheViewPoint, Nick Platonenko, Daniel Elad, Advertising, Big Data, Digital TV, Streaming, USA
TheViewPoint releases ad SDK for Roku publishers
Jul 1, 2020 – TheViewPoint has announced the launch of its SDK for Roku publishers, a dynamic library-based tool for CTV inventory management. The SDK allows publishers to control each ad pod on Roku.
News categories:
TheViewPoint, Daniel Elad, Advertising, Digital TV, Streaming, USA, Worldwide
Latest News
- Freely streaming service launches in the UK
- SES to acquire Intelsat
- Laws to protect consumers from cyber threats come into force in the UK
- Gray Television rolls out advanced features with NEXTGEN TV
- Amagi report shows rise of a diverse global FAST marketplace
- Broadpeak to power targeted advertising on new TF1 video service
- AA/WARC reports UK 2023 ad spend at £36.6bn
- FCC restores net neutrality
- Five leading TV stations launch NextGen TV in Portland, Maine
- U.S. digital video ad spend growing ~80% faster than media overall
- DDish TV chooses PlayBox Neo Channel-in-a-Box
- Movistar Plus+ to create real-time short-form sports video with WSC Sports
- SeaChange to instead be acquired by Enghouse
- Rogers to bring Comcast and Xfinity products to Canada
- OTTera partners with ThinkAnalytics on enhanced personalization
- Televisa selects Synamedia edge gateway and distribution platform
- X Corp confirms intention to launch app for Smart TVs
- Japan's pay TV segment to see steady decline in subscriptions
- HVOD, live sports and password crackdown could reinvigorate Danish streaming
- Tata Motors selects HARMAN Automotive's in-vehicle app store