TheViewPoint launches CTV-first ad serving solution

TheViewPoint launched its CTV-first ad serving solution: TVP Next

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, has launched TVP Next, a dedicated Connected TV ad server.

TVP Next goes above and beyond to bring CTV publishers and broadcasters enhanced control over the process of ad delivery. For instance, with CTV sellers’ needs in mind, TVP Next offers various types of integrations, like VAST, VMAP, SDK, and header bidding, which is able to run unified auctions among multiple demand partners.

Additionally, TVP Next provides high-level ad curation with user frequency capping and ad podding functionality. This way, TheViewPoint enables pleasant ad viewing experiences that drive higher completion rates and engagement.

What’s more, TVP Next has an array of CTV ad formats under its hood, from traditional in-stream (pre-roll, mid-roll and post-roll) to innovative interactive ads (shoppable QR, TV-to-Mobile, carousels, etc). So, using this ad serving solution will allow publishers to stay aligned with the technological advancements of the advertising space and the growing demand for interactive ads among brands and media buyers.

Finally, the server addresses essential privacy concerns – TVP Next utilizes its own proprietary GDPR / CCPA / COPPA / LMT-compliant technology to make sure users’ IP addresses can’t be identified as required.

“Working with CTV publishers and demand partners empowered us with valuable insights into the needs, wants and pain points of CTV ad delivery. All these found their reflection in our ad serving solution, TVP Next. Our CTV-first infrastructure is tailored specifically for the Connected TV reality and has all the settings a publisher needs to ensure better ad experiences for its audiences,” says Daniel Elad, Chief Strategy Officer at TheViewPoint.