Digital TV News: Jade Watts
Tremor Video DSP and Cuebiq partner for geo-behavioral targeting on connected TV
May 22, 2018 – Tremor Video DSP and Cuebiq have announced a partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. MullenLowe Mediahub will be the first agency to execute the audience hyper-targeting for its clients.
News categories:
Tremor Video DSP, Cuebiq, MullenLowe Mediahub, Abbey Thomas, Antonio Tomarchio, Jade Watts, Advertising, Big Data, Digital TV, Streaming, USA
Latest News
- Ofcom reviews future of DTT in the UK
- GTPL offers cable TV directly on Samsung TVs using TVKey
- Warner Bros. Discovery adds 2 million DTC subscribers in 1Q 2024
- Telefónica pay TV accesses down 45,000 in 1Q 2024
- Hubbl integrates global streaming apps with Amdocs
- Simply.TV provides metadata to Drei TV Austria
- Paramount selects Vubiquity to provide managed services for MTV Japan
- Japanese brand to launch TVs 'Powered by TiVo'
- Disney and WBD announce Disney+, Hulu, Max bundle
- VIZIO reports Q1 2024 financial results
- Pixalate releases Q1 2024 CTV ad supply chain report
- EchoStar pay TV subscribers down 348,000 in 1Q 2024
- ACCESS and Neusoft offer integrated in-vehicle solution
- Livepeer Studio cuts the cost of live streaming & transcoding
- More subscribers choose streaming with ads in Sweden
- Five more San Antonio TV stations launch NEXTGEN TV
- Liberty Latin America organic Video RGUs up 2,000 in 1Q 2024
- Red Bee, WWTV provide schedule services to World Poker Tour
- 3 million SVOD subscriptions shared in the Nordics
- NBCUniversal and Instacart open up audience-based advertising for CPG brands