Digital TV News: RSMB
UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories:
Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK
Barb awards research contracts for UK TV measurement
Jun 8, 2021 – Barb has awarded long-term research contracts that are fundamental to the delivery of the UK’s television audience measurement reporting system. The new contracts start in January 2024.
News categories:
Barb, Kantar, RSMB, Justin Sampson, Advertising, Big Data, Digital TV, UK
BARB launches BVOD ad planner for the UK
Jun 16, 2020 – BARB has launched a beta BVOD planner to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms in the UK.
News categories:
BARB, Justin Sampson, Advertising, Digital TV, Streaming, UK
BARB launches integration with IPA TouchPoints
Mar 10, 2020 – BARB has launched an integration with IPA TouchPoints. This means that all of BARB’s daily audience data can now be analysed by IPA TouchPoints classifications, helping users to understand more about viewers through a wider range of behavioural definitions.
News categories:
BARB, IPA, Justin Sampson, Belinda Beeftink, Advertising, Big Data, UK
Latest News
- Ofcom reviews future of DTT in the UK
- GTPL offers cable TV directly on Samsung TVs using TVKey
- Warner Bros. Discovery adds 2 million DTC subscribers in 1Q 2024
- Telefónica pay TV accesses down 45,000 in 1Q 2024
- Hubbl integrates global streaming apps with Amdocs
- Simply.TV provides metadata to Drei TV Austria
- Paramount selects Vubiquity to provide managed services for MTV Japan
- Japanese brand to launch TVs 'Powered by TiVo'
- Disney and WBD announce Disney+, Hulu, Max bundle
- VIZIO reports Q1 2024 financial results
- Pixalate releases Q1 2024 CTV ad supply chain report
- EchoStar pay TV subscribers down 348,000 in 1Q 2024
- ACCESS and Neusoft offer integrated in-vehicle solution
- Livepeer Studio cuts the cost of live streaming & transcoding
- More subscribers choose streaming with ads in Sweden
- Five more San Antonio TV stations launch NEXTGEN TV
- Liberty Latin America organic Video RGUs up 2,000 in 1Q 2024
- Red Bee, WWTV provide schedule services to World Poker Tour
- 3 million SVOD subscriptions shared in the Nordics
- NBCUniversal and Instacart open up audience-based advertising for CPG brands