Digital TV News: Stéphane Coruble
RTL Group creates international advertising sales unit
Feb 17, 2022 – RTL Group is to combine its RTL AdConnect, G+J iMS businesses and the media division of Smartclip to create an international advertising sales champion. The unit will cooperate with RTL's Yospace and Smartclip for ad-tech services.
News categories:
RTL Group, Thomas Rabe, Stéphane Coruble, Daniel Bischoff, Advertising, Europe, MandA
NBCUniversal and RTL AdConnect offer joint access to ad inventory
Jan 12, 2022 – NBCUniversal has unveiled a partnership with RTL AdConnect which will see both brands give each other access to their premium TV and digital inventory assets, unleashing an unparalleled opportunity for marketers globally.
News categories:
RTL AdConnect, NBCUniversal, Stéphane Coruble, KC Sullivan, Advertising, Digital TV, Europe
RTL AdConnect and smartclip team up on addressable advertising
Jan 22, 2021 – RTL AdConnect and smartclip have announced that RTL AdConnect will now use smartclip's ad serving and SSP stack for a larger portion of its European addressable TV and online video campaigns.
News categories:
AdConnect, smartclip, Stéphane Coruble, Dr. Oliver Vesper, Advertising, Digital TV, Europe, Streaming
RTL AdConnect and TVSquared partner on attribution for TV campaigns in Europe
Jan 8, 2020 – TVSquared and RTL AdConnect have partnered to provide RTL AdConnect’s global advertisers with always-on proof of performance across more than 150 TV channels and BVOD (broadcaster VOD) platforms throughout Europe.
News categories:
TVSquared, RTL AdConnect, Calum Smeaton, Stéphane Coruble, Advertising, Big Data, Europe
egta survey shows continued transformation of the advertising industry
Jul 12, 2019 – Over 100 CEO’s and senior executives from surveyed egta members expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by egta sheds light on the continued transformation the advertising industry is expecting.
News categories:
egta, Katty Roberfroid, Advertising, Market Research, Worldwide
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