NBCUniversal and RTL AdConnect offer joint access to ad inventoryWednesday, January 12th, 2022
NBCUniversal and RTL AdConnect join forces to unleash new opportunities for global marketers
NEW YORK, LONDON, LUXEMBOURG — NBCUniversal, one of the world’s leading media and entertainment companies, today unveiled a ground-breaking new partnership with RTL AdConnect, the international advertising sales house of RTL Group, which will see both brands – for the first time – give each other access to their premium TV and digital inventory assets, unleashing an unparalleled opportunity for marketers globally.
This bilateral, international partnership will open up new advertising opportunities for marketers across the US, Europe and Asia. From today, RTL AdConnect will be able to provide its European clients and partner agencies access to all NBCUniversal-owned & operated premium, brand-safe TV and digital inventory . As part of the new partnership, NBCUniversal will also represent RTL AdConnect’s premium Total Video European portfolio, providing its Chinese and US-based clients strong reach and powerful advertising solutions. This will include the leading TV channels and digital premium platforms from RTL AdConnect’s media partners in Europe .
The move further enhances NBCUniversal’s One Platform offering – which gives marketers the power to reach audiences wherever they are across the full NBCUniversal ecosystem – as well as increasing the brands footprint in key markets outside the US.
Today’s announcement is also a sign that the marketplace should expect further global growth in the years ahead. “We want NBCUniversal to be the number one choice for marketers globally” said KC Sullivan, President of Global Advertising and Partnerships, NBCUniversal. “RTL strengthens our advertising offering in Continental Europe as we strive to deepen our presence across the region.”
For RTL AdConnect, the partnership reinforces their one-stop-shop offering in Europe, allows to extend their inventory solutions outside European borders, and to establish stronger and more direct connections with brands based in the United States and China.
Stéphane Coruble, CEO, RTL AdConnect says: “We are absolutely thrilled about this bilateral partnership with NBCUniversal. This new collaboration widens our international footprint with the leading US broadcasting group and allows us to provide marketers with even more global advertising solutions.”
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