Digital TV News: Caroline Baxter
Barb issues tender seeking TV viewing data sources
May 16, 2024 – Barb has issued an invitation to tender for the next iteration of its audience measurement service, looking for contractors to provide sources of TV viewing data that can enhance its panel data.
News categories:
Barb, Caroline Baxter, Advertising, Big Data, Digital TV, UK
Barb issues invitation to tender for new audience measurement initiative
May 1, 2024 – Barb has issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb's integration of big data and panel data.
News categories:
Barb, Caroline Baxter, Advertising, Big Data, Digital TV, UK
Barb awards metadata, interim overnight programme and commercial logs contracts
Dec 4, 2023 – Barb has awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to Clearcast.
News categories:
Barb, MetaBroadcast, Clearcast, Caroline Baxter, Jamie Mackinlay, David Joel, Advertising, Big Data, Digital TV, Market Research, UK
Barb issues invitation to tender for Establishment Survey contract
Oct 20, 2023 – Barb has issued an invitation to tender to run its Establishment Survey. The survey collects data on UK households to ensure that the Barb panel accurately reflects the UK population.
News categories:
Barb, Caroline Baxter, Advertising, Digital TV, Market Research, UK
Latest News
- Accedo supports extension of ITVX to Sony PlayStation
- Telenet launches compact and eco-friendly TV box in Belgium
- A1 Group offers white-label OTT streaming in the Cloud with UniqCast
- Comcast introduces Peacock, Netflix, Apple TV+ streaming bundle
- Grass Valley powers Arabsat cloud-playout services
- Nilesat chooses PlayBox Neo for service expansion
- Xperi debuts TiVo One cross-screen ad platform
- Global TV shipments declined 4% YoY in Q1 2024
- Allen Media Group offers in-stream 'Frame' ads with BrightLine
- beIN MEDIA to launch targeted TV advertising with Synamedia
- Deutsche Telekom TV subscribers up 101,000 in 1Q 2024
- Pluto TV FAST platform draws movie enthusiasts in droves
- TikTok tests allowing users to upload 60-minute videos
- DAZN launches 10 free channels globally with Amagi
- Barb issues tender seeking TV viewing data sources
- Google makes it easier to bring apps to cars
- Netflix to launch in-house ad technology platform
- Pixalate releases April 2024 top grossing CTV apps report
- A+E Networks EMEA enhances BLAZE streaming service with Simplestream
- Minerva unveils FAST+ Service for operators in North America