Image: US online household reach for OTT D2C video services

Source: IHS Markit | Technology

Related news item: Limited reach of Apple TV+ and Disney+ hinders services’ adoption (October 10th, 2019)

With the Apple TV+ app initially addressing only about half of the total U.S. market, the service is likely to encounter limited subscriber growth compared to competitive offerings that have a wider reach, according to IHS Markit.