Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Amobee launches fraud-free guarantee for Connected TV inventory
Oct 15, 2019 – Amobee has announced an extension of its partnership with DoubleVerify to expand its fraud prevention solution to include connected TV inventory. The updated protection uses an early detection system to prevent fraud from reaching the Amobee platform.
News categories: Amobee, DoubleVerify, Bryan Everett, Steven Woolway, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Advanced TV solutions are changing local market advertising
Oct 10, 2019 – FreeWheel (Nasdaq: CMCSA) has announced results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying. These agencies are looking at data-driven and advanced TV solutions to help clients reach their customers in new ways.
News categories: FreeWheel, Joy Baer, Advertising, Digital TV, Market Research, USA

Tru Optik to launch free tool to support TV privacy
Oct 10, 2019 – Tru Optik has announced a free privacy compliance solution for CTV and Advanced Media called Privacy.TV. The solution will offer OTT consumer opt-out and data transparency capabilities for publishers, adtech platforms, data providers and device manufacturers.
News categories: Tru Optik, Andre Swanston, Jonathan Bokor, Matt Spiegel, Advertising, Digital TV, OTT, USA, Worldwide

Australia's Network 10 and You.i announce app partnership
Oct 10, 2019 – Network 10 has announced a partnership with You.i TV for its broadcast video on-demand app, 10 Play. The plan is to standardise the 10 Play app user experience across video streaming platforms and unlock new ad formats, beyond pre and mid-roll ads.
News categories: Network 10, You.i TV, Liz Baldwin, Rod Prosser, Jason Flick, Advertising, Apps, Australia, Digital TV, OTT

Mirriad announces in-video ad partnership with Tencent
Oct 10, 2019 – Mirriad has announced an agreement with Tencent. The partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience.
News categories: Mirriad, Tencent, Stephan Beringer, Advertising, Big Data, China, Digital TV, OTT

OpenAP Market audience-based advertising platform launched
Oct 8, 2019 – OpenAP, the advanced advertising company owned by Fox Corporation, NBCUniversal and Viacom, has launched OpenAP Market, a marketplace that offers video advertising inventory and audience-based buying across the largest collection of digital and linear TV programming.
News categories: OpenAP, David Levy, Meredith Brace, Krishan Bhatia, John Halley, AJ Kintner, Advertising, Big Data, Digital TV, USA, Worldwide

Scripps connects local advertisers to premium audiences through OTT video
Oct 7, 2019 – The E.W. Scripps Company (NASDAQ: SSP) has introduced Scripps Octane – a tool for advertisers to reach audiences across a variety of premium over-the-top (OTT) video brands and platforms, track impressions and efficiently optimize their advertising campaigns.
News categories: Scripps, Missy Evenson, Advertising, Digital TV, OTT, USA

TVSquared and Extreme Reach partner on attribution on video platforms
Oct 7, 2019 – TVSquared has partnered with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The integration tags every single ad, delivering massive simplification for advertisers.
News categories: TVSquared, Extreme Reach, Jo Kinsella, James Shears, Mary Rykaczewski, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Comscore delivers TV audience data to CTV Media
Oct 3, 2019 – Comscore (NASDAQ: SCOR) has announced a partnership with CTV Media to provide audience data for all clients on a regional and national scale. CTV Media provides data-driven media solutions to advertising agencies for linear & connected TV.
News categories: Comscore, CTV Media, Nancy Beall, Kathy Dixon, Advertising, Big Data, Digital TV, USA