Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Global spend on TV and Video will reach $559 billion in 2022
Aug 14, 2018 – Strategy Analytics has forecast that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022, an increase of $69 billion. Spend on OTT video will account for 90% of the growth.
News categories: Strategy Analytics, Michael Goodman, Advertising, Cable TV, Digital TV, IPTV, Market Research, OTT, Satellite, Terrestrial, Worldwide

Telaria integrates Nielsen digital ad ratings
Aug 14, 2018 – Telaria (NYSE: TLRA) has announced that it has integrated Nielsen’s Digital Ad Ratings (DAR) to activate comprehensive, next-day views of digital audience performance in the platform, offering TV-comparable industry standards for digital video inventory.
News categories: Telaria, Nielsen, Mark Zagorski, Sean Holzman, Advertising, Big Data, Digital TV, Sweden, Worldwide

Brightline adds Cuebiq's footfall attribution to OTT ad platform
Aug 9, 2018 – Cuebiq and Brightline have announced a partnership to provide media owners and advertisers with footfall attribution. With Cuebiq, BrightLine increases the depth of information available to advertisers, enabling them to attribute in-person visitation back to their enhanced OTT ads.
News categories: Brightline, Cuebiq, Jacqueline Corbelli, Antonio Tomarchio, Advertising, Big Data, Digital TV, OTT, Worldwide

comScore adds Smart TV data via partnership with Inscape
Aug 9, 2018 – comScore (NASDAQ: SCOR) has announced a partnership with Inscape. The addition of Inscape’s opt-in ACR smart TV viewing data adds new insights to comScore’s measurement footprint for its custom marketing solutions.
News categories: comScore, Inscape, Cathy Hetzel, Jodie McAfee, Advertising, Big Data, Digital TV, OTT, Smart TV, USA

Sinclair launches data driven OTT ad platform
Aug 7, 2018 – Sinclair Broadcast (Nasdaq: SBGI) has announced that it is launching a platform exclusively focused on OTT advertising. CompulseOTT will offer advertisers commercials in :15 and :30 second lengths on leading U.S. OTT distribution platforms.
News categories: Sinclair Broadcast, CompulseOTT, Brian Hunt, Advertising, Digital TV, OTT, USA

Nine launches Real Addressability to the Australian market
Aug 6, 2018 – Nine has become the first Australian broadcaster to launch real addressable advertising to the Australian market through 9Now, its broadcast video on demand (BVOD) product. The new offering gives marketers cross-device targeting on video.
News categories: Nine, Michael Stephenson, Pippa Leary, Advertising, Australia, Digital TV, OTT

Vimmi provides OTT and CDN solutions for Pro TV's AVOD platform in Romania
Aug 5, 2018 – Vimmi Communications and Romania's Pro TV, have joined forces to launch a project which includes the implementation and integration of Vimmi’s OTT and CDN solutions with ProTV’s AVOD platfrom, ProTV Plus.
News categories: Vimmi, Pro TV, Eitan Koter, Dr. Hendrik von der Linden, Advertising, Content Distribution, Digital TV, OTT, Romania, UX

Extreme Reach report shows growing opportunity for advertising on CTV/OTT
Aug 1, 2018 – Extreme Reach has released its Q2 2018 Video Advertising Benchmarks Report. The most recent analysis of data on click-through, completion and viewability rates as well as bot traffic and time spent by device used showcases the growing opportunity of advertising on CTV/OTT platforms.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, Digital TV, OTT, USA

TV Time launches TV measurement solution for OTT platforms
Jul 31, 2018 – TV Time has announced the launch of its TVLytics platform, a television measurement solution that leverages billions of first-party data points from the TV Time consumer app to provide insights on viewing patterns and trends for today's cross-platform television landscape.
News categories: TV Time, Richard Rosenblatt, Alice K. Sylvester, Advertising, Big Data, Digital TV, OTT, USA, Worldwide