Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

TVSquared acquires wywy
Nov 14, 2017 – TVSquared has acquired wywy. The acquisition combines TVSquared’s ADvantage TV attribution platform with wywy’s automated content recognition technology. ADvantage users can now access real-time, accurate, spot-detection data within the platform.
News categories: TVSquared, wywy, Calum Smeaton, Advertising, Big Data, Digital TV, Germany, MnA, UK, Worldwide

GroupM releases State of Video Report
Nov 13, 2017 – GroupM has released its State of Video report offering a look at the business of television and video. It covers consumption trends across generations, emerging business issues and evolving TV industry economics.
News categories: GroupM, Rob Norman, Adam Smith, Advertising, Digital TV, Market Research, USA, Worldwide

Channel 4, ProSiebenSat.1, TF1 and Mediaset create digital ad venture
Nov 13, 2017 – Channel 4 has announced that it is investing in an ad sales partnership with ProSiebenSat.1, TF1 and Mediaset. The European Broadcaster Exchange (EBX) venture will establish a VOD exchange to enable video campaigns at scale, initially traded programmatically.
News categories: Channel 4, ProSiebenSat.1, TF1, Mediaset, Jonathan Lewis, Advertising, Digital TV, France, Germany, Italy, UK

Sling TV and SpotX enable holiday shopper programmatic TV ad targeting
Nov 13, 2017 – Sling TV and SpotX have opened two new addressable consumer segments focused on holiday shopping demand. Available exclusively through SpotX, these custom private marketplaces enable advertisers to deliver targeted seasonal campaigns to Sling TV viewers.
News categories: SpotX, Sling TV, Ryan Kenney, Adam Lowy, Advertising, Big Data, Digital TV, Multiscreen, OTT, Smart TV, USA

MMS and GfK launch Total Video Ad Ratings in Sweden
Nov 10, 2017 – Following on from the digital ad ratings service launched earlier this year, MMS and GfK have now extended the platform into a Total Video service. The enlarged service enables the market to measure the return-on-investment of video advertisement cross-platform on linear TV, Smart TV, PC, Smartphone and Tablet devices.
News categories: GfK, MMS, Lydia Irving, Magnus Anshelm, Advertising, Big Data, Digital TV, Multiscreen, Sweden

ITV partners with Sorenson Media to launch linear addressable advertising
Nov 9, 2017 – ITV, the UK’s biggest commercial broadcaster, has announced a partnership with Sorenson Media. ITV will use Sorenson Media’s technology to execute addressable advertising campaigns across ITV’s range of linear broadcast channels starting early next year.
News categories: Sorenson Media, ITV, Brian Jentz, Kelly Williams, Advertising, Apps, Digital TV, OTT, Smart TV, UK

Ericsson launches global advertising solution
Nov 9, 2017 – Ericsson (NASDAQ: ERIC) has launched Ericsson Emodo, a data management and advertising solution that provides audiences at scale to advertisers, brands and publishers. The solution harnesses the power of Ericsson’s customer base of global network operators.
News categories: Ericsson, Paul Cheng, Simon Bailey, Andrew Smith, Advertising, Canada, Japan, UK, USA

Nielsen gets access to Comcast's set-top box viewing data
Nov 9, 2017 – Nielsen has announced an agreement to use Comcast's (Nasdaq: CMCSA) set-top box data in its local television measurement service. Comcast becomes the fourth major cable or satellite provider whose TV viewing data is being integrated with Nielsen's panel data.
News categories: Nielsen, Comcast, Megan Clarken, Marcien Jenckes, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

PeerLogix partners with adsquare for OTT audience targeting
Nov 8, 2017 – PeerLogix (OTC PINK: LOGX) has announced a partnership with adsquare to provide PeerLogix data on adsquare's Audience Management Platform. The partnership will allow buyers in adsquare's platform to purchase PeerLogix's OTT engagement data from over 170 million households.
News categories: PeerLogix, adsquare, Ray Colwell, Tom Laband, Advertising, Big Data, Digital TV, OTT, Worldwide