Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

FourthWall Media adds Neilsen Smart TV ACR data to analytics platform
Jun 1, 2020 – FourthWall Media has introduced Adapt, a platform tool to onboard linear, addressable, and digital advertising campaigns, and has added ACR data from Smart TVs to its cable set-top box viewing dataset into the Reveal analytics platform.
News categories: FourthWall Media, Nielsen, Ellen Dudar, Matt Reid, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA

Global AVOD expenditure to double
Jun 1, 2020 – According to Digital TV Research, global AVOD expenditure will more than double between 2019 and 2025 to reach $53 billion. The US became the largest AVOD expenditure country in 2019 as China saw expenditure fall by 8.9% due to its economic downturn.
News categories: Digital TV Research, Simon Murray, Advertising, Digital TV, Market Research, OTT, Worldwide

Gem Shopping Network to use Comscore TV measurement
May 29, 2020 – Comscore (Nasdaq: SCOR) and Gem Shopping Network have announced an agreement for the use of Comscore's TV audience measurement. Under the deal, Gem Shopping Network gets access to audience information via Comscore's TV Essentials (TVE).
News categories: Comscore, Gem Shopping Network, Carol Hinnant, Eduardo Hauser, Advertising, Big Data, Digital TV, USA

Comcast, Charter and ViacomCBS announce Blockgraph partnership
May 29, 2020 – Comcast (NASDAQ: CMCSA), Charter (NASDAQ: CHTR) and ViacomCBS (NASDAQ: VIAC; VIACA) have agreed to take equal ownership of Blockgraph. The joint venture is focused on ushering in a new way of using audience data for advanced TV and premium video advertising.
News categories: Blockgraph, Comcast Advertising, Charter Communications, ViacomCBS, Jason Manningham, Marcien Jenckes, David Kline, John Halley, Advertising, Big Data, Digital TV, MnA, USA

ATRESMEDIA and smartclip deepen HbbTV advertising partnership
May 28, 2020 – ATRESMEDIA and smartclip have expanded their strategic agreement to ATRESMEDIA’s Addressable TV portfolio. The biggest priority will be given to roll out full addressability of the traditional broadcast TV ad break.
News categories: smartclip, ATRESMEDIA, Thomas Servatius, Arturo Larrainzar, Advertising, Digital TV, HbbTV, Spain

Comscore, Kantar extend measurement partnership with Auditel Italy
May 28, 2020 – Comscore and Kantar have renewed their partnership with Auditel in Italy through December 31, 2023. The collaboration with Auditel, the authority for measurement of the Italian TV industry, has been running since August 2017.
News categories: Comscore, Kantar, Auditel, Guido Fambach, Louise Ainsworth, Advertising, Big Data, Digital TV, Italy

Nordija integrates Yospace ad insertion technology
May 26, 2020 – Yospace and Nordija have announced an integration that simplifies the route-to-market for broadcasters and video service providers wishing to monetize their live OTT streams via server-side dynamic ad insertion.
News categories: Nordija, Yospace, Peter Røder Kristensen, Ed New, Advertising, Content Distribution, Digital TV, Worldwide

SpotX expands Measurement and Attribution Suite
May 21, 2020 – SpotX has expanded its Measurement and Attribution Suite. By uncovering audience reach metrics like brand lift, incremental reach and frequency, and outcome-based measurement, advertisers can more accurately pinpoint value across all video channels.
News categories: SpotX, Kristen Williams, Patrick Doyle, Michael Parent, Advertising, Big Data, Digital TV, OTT, Worldwide

Tru Optik offers cross-device OTT measurement for free
May 20, 2020 – Tru Optik is making its OTT campaign-measurement service available for free. Tru Optik’s Cross-Screen Audience Validation (CAV) is purpose-built to deliver unbiased real-time OTT campaign measurement.
News categories: Tru Optik, Andre Swanston, David Wiesenfeld, Advertising, Big Data, OTT, USA