Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Samba TV taps Oracle Moat to measure viewability of CTV ads
Dec 5, 2019 – Samba TV has announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions.
News categories: Samba TV, Oracle Moat, Marc Bourget, Mark Kopera, Advertising, Digital TV, OTT, USA, Worldwide

Tru Optik and Anzu.io to bring targeting to in-game advertising
Dec 2, 2019 – Tru Optik has partnered with Anzu.io to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. Leveraging such data, advertisers are able to engage with gaming consumers that are difficult to find on linear TV.
News categories: Tru Optik, Anzu.io, Andre Swanston, Itamar Benedy, Advertising, Big Data, Games Console, USA

Four-fifths of broadcasters considering personalised ads
Nov 28, 2019 – Four-fifths (80%) of broadcasters are considering implementing ads tailored to the consumer but are increasingly falling behind streaming services due hesitance around adopting cloud technologies, according to research carried out on behalf of ATEME.
News categories: ATEME, Remi Beaudouin, Advertising, Big Data, Digital TV, Market Research, Worldwide

DVB Targeted Advertising spec published
Nov 26, 2019 – DVB BlueBook A178-1 "Dynamic substitution of content in linear broadcast: interfacing an advert decisioning service and optimal preparation" is now available for download. It was approved at the recent meeting of DVB's Steering Board.
News categories: DVB Project, Advertising, Digital TV, Set Top Box, Smart TV, UX, Worldwide

StackAdapt and SpotX partner for Connected TV in Canada
Nov 25, 2019 – StackAdapt and SpotX have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of OTT content. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners.
News categories: SpotX, StackAdapt, Kelly McMahon, Michael Shang, Advertising, Big Data, Canada, Digital TV, OTT

Amobee to integrate LiveRamp IdentityLink to enhance targeting
Nov 20, 2019 – Amobee is to integrate LiveRamp’s (NYSE: RAMP) IdentityLink to enhance its Audience Segment Builder, a cross-screen targeting solution. Using LiveRamp’s identity graph, Amobee will enable marketers to buy inventory based on anonymous IDs to reach consumers across converged media.
News categories: Amobee, LiveRamp, Bryan Everett, Travis Clinger, Advertising, Big Data, Digital TV, OTT, USA

Kantar and VTION roll out OTT Audience Measurement for India
Nov 18, 2019 – Kantar has partnered with VTION to roll out OTT Audience Measurement in India. The offering brings together Kantar’s expertise in media measurement and Consumer insights with VTION's audience measurement technology and data management framework.
News categories: Kantar, VTION, Advertising, Big Data, Digital TV, India, OTT

Partner Communications selects Broadpeak for server-side ad insertion
Nov 13, 2019 – Broadpeak has announced that Partner Communications (NASDAQ and TASE: PTNR) will deploy its server-side ad insertion (SSAI) solution. With other Broadpeak technologies already deployed, Partner Communications will be able to deliver personalized ads within VOD content.
News categories: Broadpeak, Partner Communications, iFeelSmart, Jacques Le Mancq, Ronen Gutmanovitz, Advertising, Big Data, Digital TV, IPTV, Israel, UX

Discovery partners with Inscape for TV audience measurement
Nov 12, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISCK) has partnered with Inscape to enhance TV measurement across its TV footprint in the U.S. Discovery will be able to use screen-verified, opt-in viewing data from Smart TVs for measurement and campaign optimization.
News categories: Inscape, Discovery, Jodie McAfee, David Leavy, Advertising, Big Data, Digital TV, Smart TV, USA