Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

TVSquared partners with TiVo for deterministic attribution
Feb 13, 2019 – TVSquared has added TiVo’s deterministic TV viewership segments to its ADvantage platform. Incorporating TiVo’s television viewership segments within the analytics platform allows TVSquared customers to tie TV-driven response and conversions to the household level.
News categories: TVSquared, TiVo Corp, Calum Smeaton, Walt Horstman, Advertising, Big Data, Digital TV, USA

FreeWheel chooses Nielsen to power audience-based multiscreen TV advertising
Feb 12, 2019 – Nielsen (NYSE: NLSN) and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform (DMP). Using the Nielsen DMP, Freewheel Markets can now analyze, build and target advanced audiences across Connected TV, Over-the-Top and digital video.
News categories: Nielsen, FreeWheel, Damian Garbaccio, Neil Smith, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

FreeWheel Council for Premium Video Europe releases paper on programmatic technology
Feb 12, 2019 – In a new insights paper, Cracking the programmatic conundrum, the FreeWheel Council for Premium Video Europe (FWCE) looks at how broadcasters and pay TV operators are embracing automated technology to enhance their offerings.
News categories: FreeWheel, Emmanuel Josserand, Advertising, Big Data, Digital TV, Europe

LiveRamp expands identity solution to include connected TV
Feb 11, 2019 – LiveRamp (NYSE: RAMP) has announced that it is expanding the capabilities of its IdentityLink platform to include Connected TV (CTV). By linking CTV identifiers to the LiveRamp identity graph, marketers and ecosystem partners can now simplify campaign planning, targeting and measurement.
News categories: LiveRamp, Allison Metcalfe, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

Time-shift TV does not reduce amount of live TV, ads consumers watch
Feb 8, 2019 – Time-shift television is becoming more widely available. A new study looked at whether this technology has affected how people watch TV. The study found that people with time-shift TV did not watch less live TV, and they did not watch fewer advertisements.
News categories: Carnegie Mellon, Pedro Ferreira, Advertising, Digital TV, Market Research, USA

Taptica to acquire RhythmOne for $176m
Feb 4, 2019 – Taptica has announced the acquisition of RhythmOne for $176m in an all-stock deal. RhythmOne provides cross-screen solutions focused on connected TV. RhythmOne will be combined with Tremor Video DSP, which Taptica acquired in August 2017.
News categories: Taptica, RhythmOne, Ofer Druker, Eric Singer, Advertising, Digital TV, MnA, OTT, USA, Worldwide

FreeWheel and NBCUniversal connect linear TV and digital video ad delivery systems
Jan 31, 2019 – FreeWheel (Nasdaq: CMCSA) has announced that it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU) to extend FreeWheel’s ad decisioning capabilities to traditional TV inventory.
News categories: FreeWheel, NBCUniversal, Dave Clark, Krishan Bhatia, Advertising, Digital TV, USA

Explosion of OTT content creating strong demand for monetization technologies
Jan 28, 2019 – The explosion of OTT and user-generated digital video content in the current multi-screen environment is creating strong demand for monetization technologies among both content owners and advertisers, says Frost & Sullivan.
News categories: Frost & Sullivan, Aravindh Vanchesan, Advertising, Digital TV, Market Research, OTT, Worldwide

MAVTV selects 605 for advanced TV measurement
Jan 28, 2019 – Automotive television network, MAVTV Motorsports Network, has announced that it has chosen 605 to deliver ratings and an expansive portfolio of advanced measurement and analytics solutions.
News categories: 605, MAVTV, Ben Tatta, Brock Thompson, Advertising, Big Data, Digital TV, Set Top Box, USA