Big Data (Audience Measurement, Personalisation, Metadata, AI, Content Identification, Ad Insertion)

Comscore TV viewing data used to predict advertising audience decline
Jan 16, 2020 – Comscore (NASDAQ: SCOR) has collaborated with Syracuse University (SU) to identify key variables that may determine advertising avoidance and audience dropoff during commercial airings. SU applied machine learning to Comscore data to identify key attributes and patterns that predict commercial viewership.
News categories: Comscore, Syracuse University, Julia Johnston, Beth Egan, Advertising, Big Data, Digital TV, Market Research, USA

Majority of U.S. advertisers using Advanced TV solutions
Jan 16, 2020 – FreeWheel (Nasdaq: CMCSA) has announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences.
News categories: FreeWheel, Advertiser Perceptions, Brian Wallach, Advertising, Big Data, Digital TV, Market Research, USA

Bannister Lake integrates MPEG-DASH into data aggregation workflow
Jan 16, 2020 – Bannister Lake has added MPEG-DASH support to its Chameleon data management product, including integrating DASH into its design tool that allows users to build graphic templates that incorporate multiple real-time and static data sources.
News categories: Bannister Lake, Georg Hentsch, Big Data, Content Distribution, Digital TV, OTT, Worldwide

ANA and Innovid release Connected TV insights report
Jan 16, 2020 – Innovid and the Association of National Advertisers (ANA) have released a study that reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.
News categories: Innovid, ANA, Jessica Hogue, Bob Liodice, Advertising, Digital TV, Market Research, OTT, USA

SK Telecom and Sinclair Broadcast launch ATSC 3.0 joint venture
Jan 13, 2020 – SK Telecom (NYSE: SKM) and Sinclair Broadcast (NASDAQ: SBGI) have announced Cast.era, a joint venture focused on cloud infrastructure for broadcasting, ultra-low latency over-the-top (OTT) broadcasting, and targeted advertising.
News categories: Sinclair Broadcast, SK Telecom, Kevin Gage, Lee Jong-min, Park Kyung-mo, Advertising, ATSC, CES2020, Content Distribution, Digital TV, OTT, USA

PwC completes audit of Finecast's delivery and reporting
Jan 13, 2020 – PwC has completed an audit of Finecast’s delivery and reporting of omnichannel addressable TV campaigns in the UK. Finecast is the first addressable TV advertising service provider to complete an external audit of this kind.
News categories: Finecast, PwC, Harry Harcus, Sam Tomlinson, Advertising, Big Data, Digital TV, UK

RTL AdConnect and TVSquared partner on attribution for TV campaigns in Europe
Jan 8, 2020 – TVSquared and RTL AdConnect have partnered to provide RTL AdConnect’s global advertisers with always-on proof of performance across more than 150 TV channels and BVOD (broadcaster VOD) platforms throughout Europe.
News categories: TVSquared, RTL AdConnect, Calum Smeaton, Stéphane Coruble, Advertising, Big Data, Europe

Xandr launches Pause Ads
Jan 7, 2020 – Xandr has announced Pause Ads. These dynamic ad formats complement, rather than disrupt, the viewing experience via the 'pause' button, since consumers only see the ads when they take a break from the content they are watching.
News categories: Xandr, Matt Van Houten, Advertising, Digital TV, USA

Broadcast and cable networks test linear addressable TV ad platform with Nielsen
Jan 7, 2020 – Nielsen (NYSE: NLSN) has announced the beta launch of its Addressable TV platform. As part of the beta, leading programmers will test the solution by running addressable ad campaigns and evaluating how it interoperates with their workflows.
News categories: Nielsen, Kelly Abcarian, Peter Olsen, Kim Kelleher, Mike Dean, Keith Kazerman, Dan Aversano, Advertising, Big Data, Cable TV, Digital TV, USA