Big Data (Audience Measurement, Personalisation, Metadata, AI, Content Identification, Ad Insertion)

Unruly expands brand protection with DoubleVerify
Jul 9, 2020 – Unruly has expanded its brand protection through a partnership with DoubleVerify. DoubleVerify’s fraud-filtering will be applied pre-bid across Unruly’s marketplace, ensuring ads are delivered in brand safe environments.
News categories: Unruly, DoubleVerify, Hilary Goldsmith, Steven Woolway, Advertising, Digital TV, OTT, UK, USA

Interra Systems and BuyDRM integrate monitoring with DRM
Jul 8, 2020 – Interra Systems has integrated its ORION-OTT end-to-end monitoring platform with the KeyOS multi-DRM platform from BuyDRM. ORION-OTT is a monitoring platform for quality assurance of ABR streams.
News categories: BuyDRM, Interra Systems, Christopher Levy, Anupama Anantharaman, Content Distribution, Digital TV, DRM, OTT, QoE, Worldwide

Hybrid tool targets viewers who did or did not watch linear TV spot ads
Jul 7, 2020 – Hybrid is launching a cloud-based tool to target TV viewers who did or did not watch linear TV spot advertising. Based on this, it is able to deliver appropriate advertising to addressable TV devices.
News categories: Hybrid Company, Lukáš Hnilička, Václav Hradec, Advertising, Big Data, Czech Republic, Digital TV, Worldwide

Alphonso signs ACR distribution deals with Seiki and Skyworth
Jul 1, 2020 – Alphonso has signed-up two more smart TV providers, Seiki and Skyworth, to embed Alphonso Video AI in their TVs. The company is also working with CBS and Cox Media to provide attribution to local advertisers in the U.S.
News categories: Alphonso, Seiki, Skyworth, Ashish Chordia, Advertising, Content Identification, Digital TV, Smart TV, USA, Worldwide

Verizon Media launches TV tune-in attribution with Inscape
Jun 30, 2020 – Verizon Media has introduced a TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows.
News categories: Verizon Media, Iván Markman, Seth Goren, Advertising, Big Data, Digital TV, Smart TV, USA

NLogic and TVbeat bring holistic TV ad management to Canada
Jun 25, 2020 – NLogic has entered into a partnership with TVbeat that will allow NLogic to expand its offerings for the broadcast industry and OTT providers by enabling a complete picture of TV advertising inventory across multiple platforms and data sources.
News categories: NLogic, TVbeat, David Phillips, Abbas Tahzib, Advertising, Big Data, Canada, Digital TV

Broadpeak video delivery added to 3SS entertainment ecosystem
Jun 25, 2020 – 3 Screen Solutions (3SS) has announced that Broadpeak is bringing its video delivery software solutions, including its server-side controlled ABR streaming solution, to 3SS's 3READY Entertainment Ecosystem.
News categories: 3SS, Broadpeak, Pierre Donath, Jacques Le Mancq, Android TV, Big Data, Content Distribution, Digital TV, UX, Worldwide

Norigin Media AI-based tool detects ad breaks on catchup TV content
Jun 23, 2020 – Norigin Media has announced an AI-based tool that detects and marks ad breaks on catchup TV content, allowing pay TV operators to explore new monetisation opportunities and offer unique UI/UX experiences on their streaming services.
News categories: Norigin Media, Ajey Anand, Advertising, Big Data, Digital TV, OTT, Worldwide

Connected TV advertising shows promise in Europe
Jun 18, 2020 – Xandr and IAB Europe have released a report on Connected TV (CTV) in Europe. 58% of respondents reported targeting efficiencies as being a key driver to considering or increasing investment in CTV.
News categories: IAB Europe, Xandr, Marie-Clare Puffett, Austin Scott, Advertising, Digital TV, Europe, Market Research, OTT