Big Data (Audience Measurement, Discovery and Recommendation, Personalisation, Metadata, Artificial Intelligence, AI)

NBCUniversal to license its Audience Graph to OpenAP
Apr 19, 2018 – NBCUniversal, Fox, Turner and Viacom have partnered to focus on new platforms for automated buying, advanced formats and cross-platform measurement and currency. The combination will join NBCUniversal’s data capabilities with OpenAP’s standardized data sets.
News categories: NBCUniversal, Fox, Turner, Viacom, Krishan Bhatia, Joe Marchese, Advertising, Big Data, Digital TV, USA

Mediamorph adds three more customers
Apr 10, 2018 – Mediamorph has announced that it is seeing a growth surge in customer acquisition among digital entertainment platforms. The company’s momentum reflects the industry’s growing demand for a cloud-based Rights, Avails and Performance Management platform.
News categories: Mediamorph, Rob Gardos, Big Data, Content Distribution, Digital TV, NABShow, USA

Comcast Technology Solutions launches ad hosting solution
Apr 10, 2018 – Comcast Technology Solutions has announced AdStor, a cloud-based advertising platform. Built on a centralized cloud management architecture, AdStor streamlines the relationship between ad buyers and sellers by hosting advertising content in an aggregated library.
News categories: Comcast Technology Solutions, Josh Arensberg, Advertising, Content Distribution, Digital TV, NABShow, USA, Worldwide

Connekt and Verance partner to provide ATSC 3.0 advertising
Apr 10, 2018 – Connekt and Verance have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers.
News categories: Connekt, Verance, Mike Fitzsimmons, Eric Anderson, Advertising, ATSC, Digital TV, NABShow, USA, Watermarking

Mediacom extends licensing agreement with TiVo
Apr 10, 2018 – TiVo (NASDAQ: TIVO) has announced that it has renewed its product and patent portfolio license agreement with Mediacom. The extension provides Mediacom with access to products including the TiVo Gateway DVR, TiVo Mini, classic guides, analytics and IP.
News categories: TiVo Corp, Mediacom, Michael Hawkey, John Pascarelli, Big Data, Cable TV, Digital TV, Licensing, Set Top Box, USA, UX

Artificial Solutions partners with Zenterio for Conversational AI via TV
Apr 10, 2018 – Artificial Solutions has announced a partnership with Zenterio. The alliance will enable Zenterio to offer its customers a conversational AI element in its interactive TV platform.
News categories: Artificial Solutions, Zenterio, Andy Peart, Marco Frattolin, Big Data, Digital TV, Middleware, Smart Home, UX, Worldwide

Premion launches Data Management Platform for Advertisers
Apr 9, 2018 – TEGNA (NYSE: TGNA) and Premion have launched a data management platform (DMP) which includes 2,000 OTT audience segments. Premion is TEGNA’s OTT ad platform targeting local, regional and national advertisers and agencies.
News categories: Premion, Jim Wilson, Adam Helfgott, Tim Jenkins, Advertising, Digital TV, OTT, USA

Kaltura Partners with Massive to launch targeted TV solution
Apr 9, 2018 – Massive and Kaltura have announced a partnership that will help video service providers to quickly and seamlessly deliver tailored video experiences based on the attributes, interests, and habits of each individual viewer.
News categories: Massive Interactive, Kaltura, Max Ramsay, Dr. Shay David, Big Data, Content Distribution, Digital TV, Multiscreen, NABShow, UX, Worldwide

Nielsen powers audience based buying marketplace with API platform
Apr 9, 2018 – Nielsen (NYSE: NLSN) has launched its Enterprise Audience API. Through the API, clients have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending habits, in-store FMCG purchases and extended psychographic profiles.
News categories: Nielsen, Kelly Abcarian, Dave Morgan, Joshua Summers, Advertising, Big Data, Digital TV, USA