Big Data (Audience Measurement, Personalisation, Metadata, AI, Advertising Technology)

BBC explores targeting of promotional content using Sky technology
Nov 11, 2019 – Sky and the BBC are to collaborate on content and technology. The BBC iPlayer app and connected red-button service will launch on Sky Q, and the companies will explore the use of Sky’s targeting technology, to serve up more personalised promotional content to BBC viewers.
News categories: Sky, BBC, Stephen van Rooyen, Bob Shennan, Apps, Big Data, Digital TV, Satellite, UK

Looper Insights adds set-top box VOD store content visibility
Nov 8, 2019 – Looper Insights has launched Looper Insights SEE for STB, a set-top box-specific solution for VOD optimization. Studios and stores can now get full visibility of any title in any store anytime whether on an OTT store, an MVPD, connected TV or other device.
News categories: Looper Insights, Lucas Bertrand, Big Data, Content Distribution, Digital TV, Set Top Box, USA

Extreme Reach and Verance partner on reporting for Addressable TV
Nov 5, 2019 – Verance and Extreme Reach (ER) have announced plans to jointly bring addressable and cross-platform reporting capabilities to market. The partnership combines Verance’s watermarking with ER’s asset management platform for TV and Video ad creative.
News categories: Verance, Extreme Reach, Nil Shah, Tim Conley, Advertising, Big Data, Digital TV, USA, Watermarking

MediaMath bidding infrastructure to integrate LiveRamp identities
Nov 5, 2019 – MediaMath has announced a partnership with LiveRamp (NYSE: RAMP). LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure, providing marketers a best in class experience for targeting and measurement.
News categories: LiveRamp, MediaMath, Travis Clinger, Jeremy Steinberg, Advertising, Big Data, Digital TV, OTT, USA

Sabio launches Advanced TV solution
Nov 5, 2019 – Sabio has launched App Science TV. Sabio's App Science platform, now applied to CTV, was developed to analyze the app ecosystem, locations, and other consumer behaviors to gain deeper insights about an individual's interests, affinities, and life stage.
News categories: Sabio, Helen Lum, Joe Camacho, Advertising, Big Data, Digital TV, OTT, Worldwide

Enea Openwave optimizes Apple TV+ streaming
Nov 5, 2019 – Enea (Stockholm: ENEA) has announced that Enea Openwave has successfully optimized Apple TV+ over mobile networks, using its traffic management technology. Algorithms were used to dynamically optimize Apple’s encrypted video content to deliver a higher quality viewing experience.
News categories: Enea, Indranil Chatterjee, Content Distribution, Digital TV, Mobile, QoE, Worldwide

U.S. Connected TV ad spending will grow nearly 40% in 2019
Nov 5, 2019 – Connected TV advertising is a small, but rapidly growing portion of digital advertising, and is competing directly with traditional TV advertising. eMarketer expects the channel to grow 37.6% this year to reach $6.94 billion.
News categories: eMarketer, Eric Haggstrom, Advertising, Digital TV, Market Research, OTT, USA

Broadpeak to show integrations at APAC Android TV Summit
Oct 30, 2019 – Broadpeak has announced that it has integrated several of its video delivery solutions into the Android TV framework, offering support for ultra-low-latency live streaming, server-side ad insertion and replacement, video analytics, cloud PVR, and UHD and HDR delivery.
News categories: Broadpeak, Jacques Le Mancq, Advertising, Android TV, Content Distribution, Digital TV, QoE, Worldwide

Discovery and Comscore partner on measurement, targeting and segmentation
Oct 28, 2019 – Discovery (Nasdaq: DISCA, DISCB, DISK) and Comscore have announced a number of agreements for the use of Comscore’s audience measurement and consumer insights tools, as well as for partnership to create the next generation of measurement capabilities.
News categories: Comscore, Discovery, Carol Hinnant, Keith Kazerman, Advertising, Big Data, Digital TV, USA, Worldwide