VR (Virtual Reality) and Immersive Video News

Vodafone makes UK’s first holographic call using 5G
Sep 20, 2018 – Vodafone has conducted the UK’s first live holographic call using 5G technology. The call from Vodafone’s Manchester office featured England and Manchester City Women’s Football Captain, Steph Houghton MBE. Using 5G technology, Steph appeared as a live 3D hologram on stage in front of an audience at Vodafone’s UK headquarters in Newbury.
News categories: Vodafone, Nick Jeffery, 5G, Digital TV, UK, VR

Streaming Video Alliance publishes documents on ad delivery for OTT and 360°/VR
Sep 14, 2018 – The Streaming Video Alliance has announced the availability of two newly approved documents. The documents cover advertisement delivery across OTT and the current state of 360-degree video and best practices
News categories: Streaming Video Alliance, Jason Thibeault, Mourad Kioumgi, Brian Stevenson, Ori Finkelman, Eric Klein, Digital TV, IBCShow, OTT, VR, Worldwide

Sharp decline in VR headset shipments in Q2 2018
Sep 5, 2018 – Worldwide shipments of virtual reality (VR) headsets were down 33.7% year over year in the second quarter of 2018 (2Q18), according to IDC. IDC expects this to be a temporary setback as the VR market finds its legs.
News categories: IDC, Jitesh Ubrani, Tom Mainelli, Digital TV, Market Research, VR, Worldwide

Accedo launches targeted advertising solution for AR experiences
Aug 29, 2018 – Accedo has announced the launch of a targeted advertising solution for Augmented Reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. The Accedo AR experience is designed to give a TV viewer a more personalised and engaging second-screen experience.
News categories: Accedo, Elemental, Fredrik Anderson, Advertising, Digital TV, IBCShow, UX, VR, Worldwide

DOCOMO develops 360° 8K VR live video streaming and viewing system
Jul 5, 2018 – NTT DOCOMO has announced that it has developed what is believed to be the world's first 8K VR live streaming and viewing system for showing events in 360° 8K VR video. A head-mounted system creates highly realistic VR experiences.
News categories: NTT DOCOMO, Digital TV, Japan, OTT, VR, Worldwide

Samsung, Cisco and Orange trial 5G home entertainment and smart city applications in Romania
Jul 2, 2018 – Samsung and Cisco have announced the completion of a trial and 5G demonstrations with Orange in Romania. During the trial, several parallel UHD videos and VR sessions were streamed simultaneously over the same 5G broadband connection.
News categories: Samsung, Cisco Systems, Orange, GY Seo, Yvette Kanouff, Arnaud Vamparys, 5G, Digital TV, Romania, VR

UK entertainment & media sector to grow by £8bn over the next 4 years
Jun 6, 2018 – The UK Entertainment and Media sector will be worth £76bn by 2022, according to PwC. Overall, the market will grow by £8bn over the next four years, making the UK the second largest market in Europe, the Middle East and Africa (EMEA), after Germany.
News categories: PwC, Mark Maitland, Advertising, Digital TV, Market Research, Multiscreen, OTT, UK, VR

PwC releases Global Entertainment & Media Outlook 2018-2022
Jun 5, 2018 – According to PwC, the ongoing rapid evolution of the industry has entered a dynamic new phase. Amid growth that is broad-based and consistent three imperatives are affecting every company in the industry: convergence, connecting with consumers and the need to build trust.
News categories: PwC, Ennèl van Eeden, Christopher Vollmer, Digital TV, Market Research, Multiscreen, OTT, VR, Worldwide

Qualcomm reveals first dedicated Extended Reality (XR) platform
May 30, 2018 – Qualcomm (NASDAQ:QCOM) has debuted its Snapdragon XR1 Platform, the world’s first dedicated Extended Reality (XR) platform. XR1 offers mainstream users high-quality XR experiences while enabling OEMs to develop mainstream devices.
News categories: Qualcomm, Alex Katouzian, Digital TV, Semiconductor, Smartphone, VR, Worldwide