VR (Virtual Reality) and Immersive Video News

Deutsche Telekom and MediaKind first to stream 6K tiled 360° live sport
Dec 10, 2018 – MediaKind has announced that it has pushed the boundaries of immersive consumer experience of live sport by streaming the world’s first multi-channel 6K 360-degree live sports event in collaboration with Deutsche Telekom, Magnum Film, Tiledmedia, INVR.SPACE and Iconic Engine.
News categories: MediaKind, Deutsche Telekom, Angel Ruiz, Apps, Content Distribution, Digital TV, Germany, Multiscreen, OTT, VR

Qualcomm announces Snapdragon 855 with 5G, AI, XR and HDR10+
Dec 5, 2018 – Qualcomm (NASDAQ:QCOM) has unveiled its Snapdragon 855 Mobile Platform, collectively supporting multi-gigabit 5G, AI and immersive extended reality (XR). Snapdragon 855 provides consumers with an upgraded entertainment platform including HDR10+ playback.
News categories: Qualcomm, Alex Katouzian, 5G, Semiconductor, Smartphone, VR, Worldwide

ABI Research lowers 2023 VR forecast
Dec 5, 2018 – The Virtual Reality (VR) market is at a crossroad, finds ABI Research. The company has lowered its installed base forecast to clear just over 140 million by 2023, contingent on mobile VR turning things around and again becoming a viable segment of the market.
News categories: ABI Research, Michael Inouye, Digital TV, Market Research, VR, Worldwide

VR device market declines in 2018 but outlook remains positive
Dec 3, 2018 – Despite early enthusiasm and a continued expectation of significant long-term potential for the technology, CCS Insight believes there is still significant work to be done to improve the user experience, software platforms and content availability.
News categories: CCS Insight, Ben Wood, Digital TV, Market Research, VR, Worldwide

Vodafone makes UK’s first holographic call using 5G
Sep 20, 2018 – Vodafone has conducted the UK’s first live holographic call using 5G technology. The call from Vodafone’s Manchester office featured England and Manchester City Women’s Football Captain, Steph Houghton MBE. Using 5G technology, Steph appeared as a live 3D hologram on stage in front of an audience at Vodafone’s UK headquarters in Newbury.
News categories: Vodafone, Nick Jeffery, 5G, Digital TV, UK, VR

Streaming Video Alliance publishes documents on ad delivery for OTT and 360°/VR
Sep 14, 2018 – The Streaming Video Alliance has announced the availability of two newly approved documents. The documents cover advertisement delivery across OTT and the current state of 360-degree video and best practices
News categories: Streaming Video Alliance, Jason Thibeault, Mourad Kioumgi, Brian Stevenson, Ori Finkelman, Eric Klein, Advertising, Digital TV, IBCShow, OTT, VR, Worldwide

Sharp decline in VR headset shipments in Q2 2018
Sep 5, 2018 – Worldwide shipments of virtual reality (VR) headsets were down 33.7% year over year in the second quarter of 2018 (2Q18), according to IDC. IDC expects this to be a temporary setback as the VR market finds its legs.
News categories: IDC, Jitesh Ubrani, Tom Mainelli, Digital TV, Market Research, VR, Worldwide

Accedo launches targeted advertising solution for AR experiences
Aug 29, 2018 – Accedo has announced the launch of a targeted advertising solution for Augmented Reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. The Accedo AR experience is designed to give a TV viewer a more personalised and engaging second-screen experience.
News categories: Accedo, Elemental, Fredrik Anderson, Advertising, Digital TV, IBCShow, UX, VR, Worldwide

DOCOMO develops 360° 8K VR live video streaming and viewing system
Jul 5, 2018 – NTT DOCOMO has announced that it has developed what is believed to be the world's first 8K VR live streaming and viewing system for showing events in 360° 8K VR video. A head-mounted system creates highly realistic VR experiences.
News categories: NTT DOCOMO, Digital TV, Japan, OTT, VR, Worldwide