Image: Users of Video on Demand Services During Pandemic

Source: Strategy Analytics. Surveys in the US were fielded online 21-22 March (sample 1,444), 21-22 April (1,220) and 22-24 May (1,270) and used a nationally representative sample of adults aged 18+.

Related news item: Netflix, Hulu user numbers fell as COVID-19 measures were relaxed (June 25th, 2020)

The surge in users of subscription video-on-demand (SVOD) services during the stay-at-home period was not always sustained once people were allowed to move around more freely, according to Strategy Analytics.