BRIC Countries to Drive DTT Receiver MarketMonday, July 23rd, 2012
SAN JOSE, California — Global Industry Analysts, Inc. (GIA) announces the release of a comprehensive global report on Digital Terrestrial Television (DTT) Receivers markets. The global active base for Digital Terrestrial Television (DTT) Receivers is projected to reach 2.4 billion units by 2018, driven by TV digitization in BRIC (Brazil, Russia, India, and China) countries. Future growth in the demand for DTT Receivers will also be driven by the widespread adoption of digital TV standards across various consumer electronic devices.
In existence for quite some time, Digital Terrestrial Television (DTT) was originally designed and developed to offer a rich television experience to consumers. This scope of providing better quality to consumers has exploded at a rather unprecedented rate, as an increasing number of countries began shifting their focus towards terrestrial digitalization in recent times. Many Western European countries such as Denmark, France, Germany, Norway, Sweden, and Spain have already become fully digitalized by successfully completing ASO (Analog Switch-Off). Other major markets such as Italy, UK, Japan, Canada, Portugal, and South Korea are poised to complete ASO in 2012. By the year 2015 some of the most populated countries in the world such as China, India, Mexico, Romania, Russia, and the US aim to completely switch over to digital format in all forms of broadcasting.
The fortune of the global market for digital terrestrial television (DTT) receivers is poised to chart a growing pattern on the demand graph in future, primarily driven by the widespread popularity of free terrestrial television. In fact, free terrestrial TV continues to find favor among a large number of consumers, especially in developed nations, in spite of the growth in the adoption of pay TV in recent times. The affordability of free terrestrial TV is the major factor responsible for this trend, as consumers are only required to pay a single upfront amount for the receiver with no additional subscription costs. Additionally, with terrestrial digitalization garnering widespread popularity on a global scale, emerging countries such as China, South Africa and Brazil are projected to witness a surge in demand for DTT receivers in future. China alone is projected to account for a substantial amount of users in the coming years.
Several digital TV standards are capable of supporting portable and mobile applications, wherein digital receivers can deliver broadcast signals at lesser power and size compared to earlier technologies. Moreover, broadcasters are trying to adopt a standard for mobiles by using the ATSC (Advanced Television Standards Committee), instead of keeping spectrum idle.
Digital Terrestrial Television (DTT) Receivers market is being driven by digitization of television across the globe. Television continues to strengthen its position in the global media market by cornering a greater share of viewer attention and revenues, despite the growing competition from alternate media channels. The potential for growth is immense given the fact that about 50% of the world’s population is yet to be touched by the television boom. Emerging markets, particularly India and China, offer enormous growth prospects.
Over the years, Multiple Systems Operators (MSOs) have been making enormous investments for delivering and supporting enhanced video, voice and data services such as Video-on-Demand (VOD) and high definition digital video. MSOs have been offering bundled broadband service packages in order to gain an edge over providers of digital broadcast satellite (DBS) services and telecom companies. The need to compete effectively is essential given the fact that content providers are offering increasingly personalized content through the Internet and to multiple user devices. This led MSOs to upgrade their networks by using Networked Personal Video Recorders (PVRs), which allow them to shift video storage to the networks from the set top boxes thereby adding more capacity. MSOs are also placing increased emphasis on offering time-shifted television to consumers. These efforts have led to numerous technological advancements, which have proven beneficial for the global television industry. A case in point is online TV content and Digital Video Recorders (DVRs) that have played a critical role in boosting overall viewership.
As stated by the new market research report on Digital Terrestrial Television (DTT) Receivers, the United States, and Europe account for nearly two-thirds of the global active base for DTT Receivers. However, with these markets nearing saturation, emerging markets such as China, India, Russia, and Brazil are expected to drive the market for DTT Receivers in future as these countries embark on digitization of TV.
Major players in the global marketplace include Abilis Systems, DiBcom S.A., Digital TV Labs, Hauppauge Digital, Inc., Koninklijke Philips Electronics N.V., Onkyo USA Corporation, Pace Plc, Siano Mobile Silicon Ltd., Silicon Laboratories, Inc., TechniSat Digital GmbH, and Thomson Broadcast.
The research report titled “Digital Terrestrial Television (DTT) Receivers: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, and other strategic industry activities. The report provides market estimates and projections of active DTT Receivers in Million Units for major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, Turkey, and Rest of Europe), Asia-Pacific (China, India, South Korea, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Rest of World.