Cable STBs dominated the global set-top box market in 2015

Wednesday, November 23rd, 2016
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Cable STBs Dominated The Global Set-Top Box Market By Occupying Over 39% Share In 2015, Says Technavio

According to the latest market research study released by Technavio, the global set-top-box market is expected to generate revenues close to $14 billion during the forecast period 2016-2020.

This market research report by Technavio provides an in-depth analysis of the market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.

Global cable STB market

Global set-top-box market share by product type - 2015

The global cable STB market valued at almost $7 billion in 2015 and was the largest segment in the market. The factors like cost-effective solutions to receive digital content contribute to the high growth of this market segment. Cable STBs are very popular in households and are alternative solutions to high-quality digital content. STBs caters to a larger group of audience that can afford premium satellite STBs. The vendors in the market are focusing on integrating advanced technology to support HD content and to increase the functionality of these set-top-boxes.

“The government in various developing countries are mandating the installation of STBs and this will result in the increasing demand for cable STBs in the market. These STBs help consumers to follow various national policies related to digitalization. The government in various countries are undertaking several initiatives to promote digitalization to create a modern and well connected infrastructure. Such initiatives will propel the growth in the market during the forecast period,” says Ujjwal P Doshi, a lead analyst at Technavio for research on consumer electronics.

Global satellite STB market

The global satellite STB market was valued at more than $6 billion in 2015. The increasing adoption of satellite STBs in various emerging countries like China, India, and Brazil will boost the demand for this market segment over the period of next four years. The vendors in the market are investing in STB hardware to provide the latest technologies such as DVR and traditional functionalities integrated with cloud services. The companies are focusing on offering various functionalities that are accessible through internet to expand their consumer base and increase their profitability. Moreover, the integration of latest technologies with standard satellite STBs will help in the development of this market segment.

Global IPTV STB market

The global IPTV STB market was valued at over $3 billion in 2015 and it is expected to grow at a CAGR of more than 9% by 2020. The popularity of IPTVs that offer better picture quality, VOD services, and an option for browsing the internet on TV will boost the demand in this market segment. These IP-based platforms provide users with an interactive and personalized TV viewing experience. The service providers in the market are providing interactive program guide that enables subscribers to search for content by title or an actor’s name and picture-in-picture functionality that allows viewers to surf for content without closing the program that is currently being viewed. These set-top-boxes are interactive and records consumer behaviours and patterns. These boxes are enabled to provide end-users with updates regarding TV programs that are viewed along with exchanging live comments and reviews.

Global hybrid STB market

The global hybrid STB market was valued at around $1 billion in 2015 and it is expected to grow at a CAGR of almost 18% by 2020. Hybrid STBs are a combination of cable, satellite, and IPTV STBs and it supports normal cable input, a satellite input, and signals transmitted through the internet. This system allows end-users to access the internet, watch pay-on-demand content, and access over-the-top (OTT) services making it the fastest-growing segment in the market. The set-top-boxes have the technology to broadcast satellite and broadband content through IP packets to consumers and allows the TV to be used for both TV reception and internet access. The vendors are providing various valued-added services to attract more consumers and increase their sales.

The top leading vendors operating in the global set-top-box market are: ARRIS, Broadcom, Comcast, Huawei Technologies, Pace, Technicolor

Other prominent vendors in the market include ABOX42, ADB, Chicony Electronics, Comtrend, Coship Electronics, Eagle Kingdom Technologies, Edgecore Networks, Hansun Technologies, Humax, Hyundai Digital Technology, Lenovo, LG Electronics, Lung Hwa Electronics, MitraStar Technology, SAGEMCOM, Samsung Electronics, SandMartin, SDMC Technology, SetaBox Technology, SmartLabs, Sunniwell, SysMaster, TECHNOSAT, TechnoTrend Görler, Telsey, TiVo, Verismo Networks, Vestel, and ZTE.

A more detailed analysis is available in the Technavio report titled, ‘Global Set-Top-Box Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.