SpotX to power FremantleMedia's programmatic ad-based monetizationThursday, September 21st, 2017
SpotX to Power Ad Serving and Programmatic Enablement For FremantleMedia’s Ad-Based Monetization
DENVER — Video ad serving platform SpotX announces today that it is partnering with FremantleMedia – one of the world’s largest and most successful creators, producers and distributors of TV brands – to help power the monetization of the global media giant’s holistic distribution strategy.
This move marks the launch of ad-based monetization for FremantleMedia. By leveraging the SpotX platform, FremantleMedia will now be able to monetize their original programming with targeted video advertising across a network of premium publishers and OTT services, such as partners AIR.TV and XUMO, while retaining independent control over their monetization strategy and ownership of their content.
SpotX’s technology now allows FremantleMedia to manage relationships with distribution partners and centralize their monetization efforts within a single platform, empowering them to sell their audience and inventory seamlessly across third-party sites and apps on desktop, connected TV and mobile web environments in both long- and short-form formats. FremantleMedia will also leverage SpotX’s Demand Facilitation team to support their monetization strategy and appeal to the right buyers in each environment.
Buyers working directly with FremantleMedia and SpotX will have exclusive priority access to FremantleMedia’s premium catalogue and global brands, with full transparency into and advanced control of placements within content. FremantleMedia will leverage the controlled, premium buying environments of private and Curated Marketplaces, with a focus on connected TV and high-viewability desktop.
“We are thrilled to announce our partnership with FremantleMedia as one of its ad serving and programmatic technology providers,” said Ben Abbatiello, VP, Audience & Distribution Management at SpotX. “Their content is of premium broadcast-quality in high demand among advertisers. The opportunities to monetize this content outside of walled gardens or black box distribution channels are enormous.”
“We are delighted to be working with SpotX on new and innovative ways to monetize FremantleMedia’s outstanding catalogue of global brands,” added Samantha Glynne, VP, Branded Entertainment at FremantleMedia.
FremantleMedia is also working with Vemba, a next generation video distribution platform, to make their content available to more premium partners that meet the quality requirements from a content and ad environment.