DiiVA Consortium Demonstrates Innovative Interface Technology Designed to Enhance the Digital Home Experience

Thursday, January 8th, 2009

Chinese-led Consortium Gets Key Endorsement from the China Digital Home Industry Alliance and Sets Its Sights on Making DiiVA a Global Consumer Electronics Standard

LAS VEGAS — Consumer Electronics Show (CES) — Debuting at CES, the Digital Interactive Interface for Video & Audio (DiiVA) Consortium today announced it will be demonstrating its innovative interface technology, which enables a new home-networking infrastructure that can carry uncompressed video, bi-directional audio and high-speed data through standard cables such as CAT6. Consortium officials report that its DiiVA standard is poised to deliver high-definition (HD) content and data throughout the home — allowing CE devices to be networked in a way that is simple to set up and easy to use. Specifically, by merging multimedia and data communications into a single cost-effective interface, DiiVA is an ideal solution for bridging CE, personal computers and mobile devices within a single home network–making it simpler to have HD content available anywhere in a home.

Recently, DiiVA was heralded as “The Most Innovative Digital Home Interactive Application” by the China Digital Home Industry Alliance. DiiVA provides the necessary new features to enable Chinese CE manufacturers to service the rapidly growing Chinese CE markets in conjunction with government-led Digital Home initiatives.

“With its new features, DiiVA is poised to drive not only the Chinese CE market but will also impact the way the world will interact with their televisions,” said Mrs. Weimin Bai, Secretary General of the China Video Industry Association (CVIA). “DiiVA can change the competitive landscape among CE manufacturers in China and also across markets around the globe, in the near future. DiiVA will enable a network of entertainment and information in the home, while also allowing the CE industry to finally take advantage of broadband internet connections, HD content and the home network.”

Mr. Peng Ping, Managing Director of Guangdong Province’s Technology Infrastructure Development Bureau, notes, “DiiVA can bring true Digital Home a reality with the strong support from China’s central government. Guangdong Province, a major manufacturing center for HDTVs, is looking forward to becoming the first Chinese province to deploy DiiVA-enabled CE devices. We will work together with many CE manufacturers to make DiiVA a successful standard in China and abroad.”