Australia passes key digital TV milestone

Friday, August 28th, 2009

More than half of all Australian households have now made the switch to digital television, the Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy announced today.

“Digital switchover is the largest national format change since decimal currency and progress to date suggests Australians are on board,” Senator Conroy said.

“There is still a significant challenge ahead but evidence shows strong community awareness and satisfaction with the improved picture and sound quality, new content and new channels.”

“53% of households are now enjoying the benefits of free-to-air digital TV broadcasts.”

Senator Conroy today released the second Digital Tracker Survey, a quarterly survey of national digital television take-up, awareness and attitudes. The results follow the launch of new channels by broadcasters and an information campaign focusing on the practical steps people can take to get ready for digital.

Key results of the Digital Tracker Survey 2nd Quarter (April – June 2009):

  • More than half (53%) of Australian households have converted to free-to-air digital TV broadcasts – up from 47% in the previous quarter.
  • Almost all Australian households (93%) are aware of the digital switchover – up from 82% in the previous quarter.
  • Well over three quarters (82%) of Australian households that have converted to digital TV are pleased they did – up from 77% in the previous quarter.

Digital Switchover Taskforce executive director Andy Townend welcomed the second Digital Tracker report.

“The quarterly digital tracker surveys will provide great assistance to the Digital Switchover Taskforce as we target efforts to get Australia ready and drive a successful national switchover,” Mr Townend said.

The Rudd Government has made a commitment to complete digital switchover by December 31, 2013 and has announced a progressive regional switchover timetable starting in the Sunraysia/Mildura area of Victoria in the first half of 2010.

More: Digital Tracker Survey