LCD Continuing March Toward DTV Dominance

SCOTTSDALE, Arizona – LCD will continue its ascension to market dominance in the worldwide digital TV (DTV) market, reports In-Stat. LCD will have almost 75% of the market in 2011, with plasma fading to less than 15%, the high-tech market research firm says. A series of seven recent In-Stat end-user surveys spanning six countries in three regions–North America (US and Canada), Asia (Japan and Korea) and Europe (UK, France, and Germany)–revealed other notable findings.

“US consumers exhibited reduced interest in HD TVs,” says Michael Inouye, In-Stat analyst. “Respondents most interested in HD TVs, for instance, fell from 17% in 2006 to 13% in 2007, while those least interested increased 12 percentage points in 2007 to 65%. International respondents, however, exhibited more interest in HD TVs. Consumers in France and South Korea, in particular, demonstrated strong levels of interest (44 % and 40% high-interest respectively).”

Recent research by In-Stat found the following:

• Global DTV unit shipments are expected to grow from 68 million units in 2006 to over 144 million by 2011.
• Total revenue is expected to grow from US$71 billion in 2006 to US$76.7 billion in 2011; pricing pressures are expected to hamper revenue growth.

Recent In-Stat research, Global Digital TV Market–LCD TVs Continue to Lead the Way (#IN0703427ME), covers the worldwide market for digital televisions. It explores the digital terrestrial environment around the world, and discusses feature sets in DTVs including tuner integration, digital cable tuners, networking, connections, recording and storage, and audio characteristics. The forecast section includes primary data that addresses some of the feature sets and consumer perceptions of the DTV market. Forecasts cover North America, Europe, Asia, and the rest of the world (ROW). The research also includes data from seven consumer end-user surveys regarding interest in purchasing a HDTV and additional feature sets such as networking.

For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=162 or contact a sales representative: Eastern North America: Tina Sheltra, 480.609.4531; tina.sheltra@reedbusiness.com Western North America: Erin McKeighan, 480.609.4551; emckeighan@reedbusiness.com Outside of North America: http://www.instat.com/sales.asp

The price is $3,495 (US).

This research is part of In-Stat’s Multimedia Entertainment Equipment service which identifies and forecasts key multimedia system-level entertainment markets. Consumer perspectives, ownership, buying behavior, interests, and product demands are examined. Manufacturer perspectives, competitors, business models, market shares of key suppliers, industry agendas that emphasize operator and/or government agendas, and consumer entertainment equipment shipments are analyzed, and the interactions and dependencies between interrelated markets are identified. Underlying product technologies, features and platforms are included, including semiconductor content and bill of materials.

For more information, contact:

Michael Inouye, Research Analyst
Phone: 480-609-4542
Email: michael.inouye@reedbusiness.com

Elaine Potter, Marketing Coordinator
Phone: 480-483-4441
Email: epotter@reedbusiness.com