Australia releases 3rd Digital Tracker Survey

Friday, November 20th, 2009

The Executive Director of Australia’s Digital Switchover Taskforce, Andy Townend, has announced the publication of the 3rd Digital Tracker Survey, a quarterly analysis of national digital television take-up, awareness and attitudes.

Key results of the survey include:

  • Nationally, 56 per cent of households have made the switch to digital free-to-air television.
  • Digital television viewers identified key positives of better quality picture (36 per cent), more channels and choice (28 per cent), and better reception (16 per cent).

“Australians continue to embrace the benefits of free-to-air digital television and these latest figures will provide the Digital Switchover Taskforce with invaluable insight into how to assist other people get ready for switchover,” Mr Townend said.

The Rudd Government has made a commitment to complete national digital switchover by December 31, 2013.

The Minister for the Department of Broadband, Communications and the Digital Economy (DBCDE), Senator Stephen Conroy, today confirmed that Mildura and the Sunraysia region will switch to digital-only television on 30 June 2010.

Senator Conroy also made determinations for switchover in Brisbane and Perth on 30 June 2013 and in Adelaide, Melbourne and Sydney on 31 December 2013. The determinations confirm the progressive regional switchover timetable announced in October 2008. Determinations for specific switchover dates in other regions will be made as switchover progresses.

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