Ooyala Launches TV Everywhere Platform with Integrated Paywall AuthenticationWednesday, March 3rd, 2010
Major Broadcasters Sign-up to Deliver Long-Form Content
MOUNTAIN VIEW, Calif. — Ooyala Inc., a leading provider of end-to-end video platform applications and services announced today the development of a new ‘TV Everywhere’ video platform. The platform makes it easy for content rights holders to manage and monetize “paywall windows” for the syndication of their content to connected devices. Mexican Broadcaster, TV Azteca and US-based broadcasters have signed up to begin testing the TV-E platform in late March.
The new platform expands on Ooyala’s current robust suite of products and more effectively meets the needs of large media companies as they experiment with online monetization models. Ooyala has partnered with PayPal, Amazon Payments and Google Checkout in order to create a seamless micro-transaction model for paywall authentication.
In addition to the paywall functionality, the new platform will include several new enhancements:
- HD Quality Video: Deliver up to 4mbps quality video with secure DRM.
- TV Integration: Native support of delivery to Boxee and the Roku digital video player.
- QoS Reporting: New analytics reports showing bit-rate of video delivered to consumers and CDN performance.
- GRP Reporting: Integration with leading audience measurement tools.
Later this year, the platform will integrate royalty management for the creation of sophisticated syndication windowing with diversified monetization models – advertising, subscription, pay-per-view and licensing.
“The Internet and Online Media are inherently about freedom and ubiquitous access to information. When we looked at the various TV Everywhere models, we felt that they could be improved upon by giving content creators and networks more control of their brands, as well as giving consumers access to more content,” says Bismarck Lepe, President of Product.
“We are excited by the prospects of this new product, and the paradigm shift it represents, but we understand that this is only the first step in helping media companies more easily deploy hybrid monetization models,” says Jay Fulcher, President and CEO of Ooyala. “In the coming months, Ooyala will be rolling out new royalty management tools and third party authentication plug-ins so everybody who is part of the video creation and syndication value-chain gets paid.”
Current print partners, including Vice Magazine, which has a significant presence online, will also be testing the new video platform.