Netflix Selects Irdeto to Protect Content It Streams InstantlyTuesday, April 13th, 2010
Irdeto Chosen to Enable the Safe and Secure Delivery of TV Episodes and Movies from Netflix
CARLSBAD, Calif. & OTTAWA, Canada — Irdeto (JSE: NPN), the global leader in securing and delivering premium content and digital assets, today announced that Netflix, Inc. (Nasdaq:NFLX) has licensed Irdeto’s Cloakware Embedded Security as part of its suite of content protection tools for the tens of thousands of TV episodes and movies it streams instantly to its members. Irdeto provides an advanced content protection solution that allows application developers to rapidly deploy industry leading software security.
“We have always been committed to offering our members the greatest convenience, selection and value for instantly watching TV episodes and movies across a wide range of consumer electronics devices,” said Bill Holmes, Netflix vice president of business development. “As we looked to proactively enhance our content offerings, Irdeto with its Cloakware security technology, was a natural choice to support our commitment to digital content protection.”
Netflix members can already instantly watch unlimited TV episodes and movies streamed to their TVs and computers via Netflix ready devices. With Irdeto’s Cloakware technology, Netflix will continue to expand its offerings to more popular consumer devices.
“Netflix has revolutionized the way Americans access and view movie and television programming and we are pleased to partner with a market leader to further enable the secure delivery and distribution of high-quality content anytime, anywhere and on any device,” said David Canellos, SVP Sales and Marketing, Irdeto. “With more and more consumers turning to the Internet to watch high-value content, it is critical for content delivery services to embrace secure video on demand and streaming platforms. Irdeto has extensive experience in software and consumer device protection, which will help companies make these new business models viable for years to come.”