Digital Entertainment Takes Center Stage at the 2008 International CESThursday, October 4th, 2007
Sony Pictures Television Brings Its Comprehensive Array of Content to the 2008 CES
ARLINGTON, Va. — The latest developments in the content and digital entertainment industries will take center stage at the 2008 International CES®, with the largest exhibition of digital entertainment in show history on display, reinforcing CES as the global intersection for the content and technology markets. The 2008 International CES, the world’s largest tradeshow for consumer technology, returns to Las Vegas, January 7-10, 2008.
New for the 2008 International CES, Sony Pictures Television will showcase its entertainment content together with its parent company’s electronics. This marks the first time Sony Pictures Television has exhibited its wide variety of content for all platforms on the show floor at the International CES.
“We are delighted to welcome Sony Pictures Television, who in July became the first major Hollywood studio to announce it would bring its content to the CES show floor. The entertainment industries have always had a direct impact on the adoption of new technology, and Sony Pictures Television will showcase its breadth of new content in a major way at CES, along side service providers and technology giants exhibiting at CES,” said Gary Shapiro, president and CEO for the Consumer Electronics Association®, owner and producer of the International CES. “As content development continues to drive new technology innovations, attendees at the 2008 International CES will witness the emergence of new content platforms, as the largest display of digital entertainment debuts along side of the latest consumer technology innovations coming to market.”
“At Sony, we understand better than anyone that the marriage of great content with cutting edge devices is what brings entertainment alive. The 2008 International CES is the perfect forum to demonstrate that,” said Steve Mosko, President, Sony Pictures Television.
The 2008 CES also will feature [email protected], a new attraction on the exhibition floor highlighting the latest developments in the content community and the market’s impact on technology. Complete with meeting rooms and a lounge, CES attendees will witness the companies that create, deliver and distribute content in one central location among key exhibitors including EchoStar, Intel, Microsoft, Motorola, Panasonic, Philips, Samsung, Sony, Toshiba and TV Guide.
Also new for 2008, the John Lennon Educational Tour Bus will make a stop at the International CES. A mobile recording studio outfitted with traditional musical instruments as well as the latest technological advances, the Tour Bus will feature an interactive display where attendees can play music, write songs, engineer recording sessions and produce video using the latest audio, video and live sound equipment.
Additionally, 2008 CES will feature 20 market-specific TechZones on the show floor, focused on emerging developments and ground-breaking achievements, including the latest in content development. Key TechZones for content and entertainment professionals include the Discover Wireless Mobility TechZone, located in the LVCC South Hall 3, which will highlight state-of-the-art mobile devices and the latest in wireless applications, and the Mobile Internet & WiMAX TechZone which will feature the entire mobile internet ecosystem.