MediaTek Aims to Offer the Best Digital Home Entertainment PlatformTuesday, October 5th, 2010
Becoming the Strategic Partner to Provide the High Performance Total Solutions for Global Customers
HSINCHU, Taiwan — MediaTek Inc. (MTK) [Taipei: 2454], a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced a series of digital TV SoC solutions with high resolution and performance, assisting its customers to deliver the most competitive products for the new era of digital home entertainment.
MediaTek provides not only the highly integrated silicon chip to global customers, also market-proven software and reference designs. MediaTek Digital TV product line offers broad range of advanced SoC solutions, including mobile TV, full HD TV, connected TV and 3D TV. Its rich product offerings enable the global TV manufacturers to achieve the leading status. As a leading IC design company, MediaTek has very in-depth understanding of integration and compatibility of system design. MediaTek is also one of a few TV IC providers that are able to provide both digital TV and Blu-ray DVD players (including DVD players) SoC solutions, offering the best digital home entertainment platform.
Mr. Ryan Chen, General Manager of Digital TV BU at MediaTek Inc., said, “One of the competitive advantages for MediaTek is that many core technologies could be applied cross product lines. For example, with the increasing demand of various format of multimedia, enabling related applications becomes a required feature for consumer electronics devices. MediaTek develops multimedia solutions, such as coding and decoding technologies, can be used in TV, Blu-ray DVD/DVD player, and handset products. As a result, it can maximize the economic scale on the investment of leading technology development. With this IP convergence and cross-product synergy, MediaTek is able to deliver reliable yet cost-effective IC solutions.”
Besides, MediaTek has developed the WW Common Platform solution that supports all the global digital TV standards, such as ATSC in North America, DVB in Europe, DTMB in China, and SBTVD in Brazil. With MediaTek Worldwide common platform enabled, TV makers can enjoy a much simplified system design process, as well as high flexibility of design customization. It can reduce customers’ R&D resources so they can focus on more advanced technology development and product differentiation. Moreover, it can enhance the time to market and customers’ competitiveness to fulfil consumers’ needs.
Mr. Ryan Chen, General Manager of Digital TV BU at MediaTek Inc., further stated, “As consumer electronics industry is entering the digital convergence and internet-enable era, the system is getting more and more sophisticated. For example, TV and Blu-ray DVD products need to equip built-in Internet or 3D function. To lead the trend, TV manufacturers starts investing more resources on advanced technologies. Striving to serve as the best strategic partner, MediaTek keeps providing industry-leading TV SoC solutions which enable the best visual experience ever.”