Grid-TV selects Mimundo TV Player

Wednesday, November 21st, 2007

Hybrid TV solution for the IPTV market

GRÃœNWALD/MÃœNCHEN — Grid-TV and Mimundo are working together to establish an innovative Hybrid TV solution for the consumer market. The main focus of the partnership is on convergent applications for PC users to deliver mass market TV together with special interest channels, whether 24/7 program or on demand. The Mimundo client is an extension of Grid-TV’s business model which now provides customers with new means of advertising and communication with the end users. Instead of single web portals, Grid-TV can now offer complete genre portals within a client.

The new service will feature an integrated media guide and a search function across all media. New interactive services like voting, interactive ads, network-based PVR, communication services like VoIP, chat and more will be delivered together with user-generated content from communities. The parties plan to deliver first applications of the hybrid TV solution till CeBIT 2008. At the same time, new forms of advertising will be established for the platform partners.

“The convergence of broadband internet and TV content has begun and will change the consumer behaviour dramatically”, says Timon Lutze, Director of Mimundo Concept. “We have been developing a player that provides users with the services they demand in the future; next to Live-TV real added value such as interactivity and special interest channels”, adds Lutze.

“With this partnership we extend our services for our business customers” says Katharina Aliaga, CEO of Grid-TV AG. “With our reliable and stable platform, we deliver more than 200 channels. We expect the usage of internet TV to grow massively in exponential rates”, adds Aliaga. “However, big challenges are ease and user friendliness for the viewers. We face this challenge by delivering this next generation player. Whether it is interactivity or switching between various media – this device meets every demand.”