Worldwide 4Q10 Set Top Box Market Revenues Approach $6 Billion

Tuesday, April 19th, 2011
In-Stat logo

Despite unit shipments remaining relatively flat over the last year, worldwide set top box revenues were actually up in 4Q10 over 4Q09. Total revenues for the quarter were $5.7 billion as compared to $5.2 billion in 4Q09, according to In-Stat.

“Even though overall growth in the market was not dramatic there were certainly regional nuances that are worth noting,” says Norm Bogen, VP Digital Entertainment. “For instance, there was a significant migration from standard definition to high definition in the larger and more advanced markets like North America and Asia/Pacific. While in the developing regions like the Middle East/Africa and Latin America, there has been a surge in standard definition with high definition just beginning to make an appearance.”

Recent research findings include:

  • In North America, satellite set top box unit shipments approached 18 million in 2010.
  • European cable set top box revenues are forecast to be $212 million in 1Q11.
  • Worldwide IPTV set top box unit shipments increased by 3.7 million in 2010.
  • During 2010, in Latin America, 8 million more SD set top box units were shipped than HD boxes.

Top 4Q10 IPTV STB Vendors Rankings (Shipments):

1. Cisco Systems
2. Motorola 
3. Samsung 
4. Netgem

Recent In-Stat research, 4Q10 Set Top Box Database Update (#IN1104986STBD), covers the worldwide market for set top boxes. This research tracks:

  • Set top box (STB) unit shipments, revenues, and average selling prices (ASPs) on a quarterly basis.
  • Operator segmentation for cable, satellite, telco IPTV, and digital terrestrial TV.
  • Regional segmentation for North America, Europe, Middle East/Africa, Latin America, and Asia.
  • Functional segmentation for high-definition (HD), standard definition (SD), and digital video recording (DVR).

For a free sample of the reports and more information, please contact Elaine Potter at: or (480) 483-4441.