Freeview reaches 14 million homes

Freeview today confirmed that it is in 14 million* UK homes, reinforcing its position as the most popular digital TV service in the UK. It also continues to be the number one choice for those converting to digital TV for the first time.

According to Ofcom’s latest figures over 80% of people moving away from analogue are opting to buy a Freeview digital box or a digital TV with Freeview built-in.

Ilse Howling, General Manager at Freeview said: “We’re now in more than 14 million homes, and being the most popular digital TV service in the UK is a fantastic achievement in just five years since our launch.”

“Digital switchover has now begun and we’re delighted that the majority of people going digital for the first time are choosing Freeview for their home; we’re also seeing significant numbers of people choosing Freeview for their second and third TV sets, in their kitchen or bedroom. This is primarily down to the simplicity of Freeview, its great channel line-up and one-off payment with no need for a subscription.”

“The evolution of the service with Freeview Playback, our own digital TV recorder brand which allows you to pause, rewind and record live TV also means that we continue to offer more to our customers whilst maintaining our simple proposition of great free TV.”

Freeview also kicked off its first ever television advertising campaign last week, which invites people from all walks of life to join the 14 million homes in the UK that are already enjoying Freeview.

* Source: Gfk sales