Mobile Penetration and IPTV Services Fuel Brazil's Market through 2016, Pyramid Finds

CAMBRIDGE, Mass. — Brazil is undergoing a cultural and economic transformation that will cause mobile penetration to grow from 118 percent in 2011 to 153 percent in 2016 and IPTV services to increase from 21,000 subscriptions in 2011 to 1.5 million in 2016, according to a new report from Pyramid Research.

Brazilian Operators Target Diverse and Growing Telecom Market with Creative Offers discusses the reasons behind the development of many of the telecom services Brazilians now enjoy. The focus will be on mobile and pay-TV services, as well as on government initiatives to modernize and liberalize the nation’s telecom networks. The report closes with a series of case studies on TIM Brazil and Telefonica, two operators at the center of the telecom transformation in Brazil.

“Brazil has been experiencing a significant enrichment of the middle and lower classes, and more and more services are being customized to address that demand,” says Vinicius Caetano, Senior Analyst at Pyramid Research. In the past year, the mobile and pay-TV offers that succeeded the most were those that had a segmentation logic built into their strategies, addressing a portion of the population that before couldn’t afford these services. “The reality of Brazil has changed, and operators need to segment their strategies and adapt to the new characteristics of the demand. With increasing user sophistication, there is no more room for one-size-fits-all strategies,” he adds.

Brazilian Operators Target Diverse and Growing Telecom Market with Creative Offers is part of Pyramid Research’s Telecom Insider Report Series and is priced at $595.