India's WWIL to deploy 3 million cable STBs

Tuesday, April 3rd, 2012
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WWIL to offer highest number of Channels on Cable TV

Wire and Wireless (India) Ltd. (WWIL), the leading cable television service provider in India will be offering highest number of channels in the first phase of digitization in its three lucrative markets of Delhi, Kolkata and Mumbai, under SITI Cable brand name.

SITI Cable is on the forefront to provide advanced IP based digital delivery platform that will transmit superior quality TV signal to subscribers. It will also delight subscribers by offering 400 SD channels having better quality picture and audio compare to analogue cable TV. Further it will offer 30 HD Channels and TV signals that remain uninterrupted even in bad weather. The subscriber needs to install SITI digital Set-Top-Box (STB) with their TV set to receive these high quality TV signals.

With about three months to go for first phase of digitization of Cable TV networks in Delhi, Mumbai and Kolkata comes into effect; the company has made all arrangements to deploy three million set-top-boxes in these three cities. STB’s are getting procured from multiple vendors so as to ensure smooth supply of STB’s to the subscribers. The STB deployment to the subscribers has started in Delhi and Kolkata market.

The multi-fold increase in subscriber number is expected with the digitization. Such exponential growth in subscriber numbers requires huge infrastructure to serve them as well, for which SITI Cable is well positioned.

The company is technologically ready to further augment its channel carrying capacity in times to come.