Samsung integrates DTS Audio into Smart TVsTuesday, July 17th, 2012
DTS and Samsung Partner to Deliver Superior Audio Experience to Premium Smart TVs; DTS Audio Solution Enriches the Surround Sound Experience of Samsung Smart TVs
CALABASAS, Calif. — DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio, today announced a collaboration with Samsung Electronics Co., Ltd (Seoul: 005930) to integrate DTS’ audio solution into select models of Samsung’s 2012 premium Smart TV line. This worldwide implementation will deliver rich surround sound to Samsung’s flagship 7000 and 8000 series LED and plasma TVs, offering consumers the ultimate home theater listening experience.
“Our goal is to improve consumers’ television watching experiences by providing rich, immersive audio,” stated Brian Towne, executive vice president and chief operating officer at DTS, Inc. “The DTS audio solution allows users to effortlessly enjoy multi-channel surround sound regardless of the audio source.”
The DTS audio solution provides consumers with a seamless conversion from stereo to surround sound audio for elevated vocal quality and a more engaging, immersive sound. DTS’ audio solution allows up-mixing to 5.1 channels of surround sound via the Samsung TV in order to provide a superior audio entertainment experience to consumers across a variety of applications, including:
- Enhanced cinema viewing–broadcasts movies and television shows in surround sound for a captivating, immersive entertainment experience;
- Elevated music listening–delivers music with more depth and realism to better mimic the quality originally intended by musicians and producers;
- Heightened engagement for gaming–provides multi-dimensional audio to complement today’s visually stimulating video games for the ultimate gaming experience.
“DTS is becoming a significant leader in the television market as demonstrated by the growing number of leading TV manufacturers that are leveraging DTS’ audio solution to deliver a superior audio experience to the consumer,” said Jea Yoo, DTS vice president and president of DTS Korea.