Hisense Integrates Flingo Samba to Automatically Identify and Enhance Live TV Programs

Friday, January 4th, 2013 
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To Be Demonstrated at CES 2013, Hisense Makes TV More Fun With a Seamless Second Screen Experience for Smart TVs

SAN FRANCISCO, CA — Hisense, China’s leading TV manufacturer and one of the largest TV manufacturers worldwide, today announced a partnership with Flingo, the world’s largest publisher of Smart TV apps, to integrate Samba interactive TV platform into Hisense Smart TVs. Launched by Flingo today, Samba instantly identifies live TV shows, recommends related online videos, and aggregates real-time information including social media discussions about the TV program currently playing. It also delivers additional features such as check-ins, tweets, polls, quizzes, cast and crew information, and special offers directly on the TV or Second Screen.

Flingo partners with leading manufacturers due to its unique approach of deploying automatic content recognition (ACR) technology into the TV itself, rather than relying on the microphone from second screen devices to identify broadcast content playing on the TV. Flingo’s recommendations are available within a few seconds of changing channels. Samba makes watching TV more fun and engaging because viewers can discover content on the TV or mobile device, and instantly share their favorites with friends.

“Samba makes Smart TVs even smarter by providing an integrated second screen experience,” said Peter Erdman, Vice President of consumer electronics, Hisense USA. “Our customers have told us that they want more content choices and control over the entertainment experience. With Samba, Hisense immediately has a powerful tool to bring together phones, tablets and TVs, and the foundation to make the whole home smarter and more connected in the future.”

“Samba will have a profound effect on the living room experience,” said Ashwin Navin, CEO and Co-founder of Flingo. “Watching TV is always better with friends, and the wealth of information on the Web when presented in the right interface gives the viewer unparalleled control over the TV experience. We are excited to have Hisense as a partner to drive innovation within the Smart TVs.”

Flingo will be demonstrating Samba in Las Vegas, NV at CES 2013 in the Central Hall (booth 15239). It will also be available for demo in Hisense Electric Co.’s booth in the Central Hall (booth 7243).