Alticast Selects ThinkAnalytics as Partner for Personalized RecommendationsThursday, January 3rd, 2013
ThinkAnalytics and Alticast partner to deliver personalized recommendations for Alticast’s Windmill™ interactive TV software ecosystem; Alticast to integrate ThinkAnalytics’ recommendation engine into Windmill; ThinkAnalytics chosen for breadth of experience in multiplatform Pay-TV deployments
LONDON and SEOUL — ThinkAnalytics™, the world leader in multiplatform TV search and recommendations, has been selected by Alticast, a leader in interactive television software, as a recommendations engine partner.
Alticast will integrate ThinkAnalytics’ recommendation engine into its Windmill ecosystem to bring personalized, multiplatform recommendations and Intelligent Navigation to Alticast’s customers in Europe, North America, Latin America and Asia.
Designed with a modular approach, Windmill is a complete product ecosystem that allows operators and device manufacturers to distribute content freely and securely in a multiple screen environment. Windmill offers components that can combine to create an intuitive, true multiscreen experience and supports HTML5 and Android, which are quickly gaining support throughout the broadcast space. Windmill is available for cable, satellite, DTT, IPTV, OTT, Cloud-based delivery and hybrid environments.
“Having robust and effective search and recommendation functionality is a crucial piece of the puzzle for any operator or device manufacturer that wants to deliver a full and exciting multiscreen experience to consumers. With content increasingly available across multiple devices, it’s important that consumers can easily find and access content. We chose ThinkAnalytics’ recommendations engine because it is highly flexible and offers advanced content discovery. When we tested the platform, it worked across multiple platforms and devices to deliver personalized, reliable recommendations for multiple sources of content, just what our customers need,” commented Thomas Jung, Chief Marketing Officer at Alticast.
“As a pioneer in interactive TV software, Alticast is a natural partner for us. Both companies thrive on delivering proven, market-leading technology to pay-TV operators that enhance their subscribers’ viewing experiences. Adding our intelligent search and recommendation engine to Windmill will provide Alticast’s customers with new ways of keeping viewers engaged and ultimately raising ARPU,” said Peter Docherty, Founder and Chief Technology Officer.
ThinkAnalytics develops and markets the world’s most widely deployed Intelligent Navigation and recommendations engine platform and incorporates multiple automated techniques that go beyond collaborative filtering for advanced personalization. It delivers personalized recommendations for live linear TV, VOD and OTT content and supports multiple platforms including set-top boxes and second screens such as Web, mobile, tablets and OTT devices. The ThinkAnalytics platform also supports social media, including information sourced from Facebook and Twitter.