Tigo Bolivia satellite DTH launchesThursday, April 24th, 2014
Millicom launches its first satellite TV service today
STOCKHOLM — Millicom (Stockholmsbörsen: MIC), the international telecommunications and media company, announced that its operation in Bolivia will launch the company’s first direct-to-home (DTH) satellite TV service today.
The new DTH service from Tigo Bolivia coincides with the launch of its cable service in the country following the acquisition of the fixed-line company Multivision in 2013. The services will be promoted under the new “Tigo Star” brand which highlights the company’s range of cable and broadband services across Latin America.
Commenting on the launch of the service today, Millicom’s President and CEO, Hans-Holger Albrecht said “The launch of satellite services is another significant step in the transformation of Millicom into a diversified digital lifestyle provider. DTH reaches right across Bolivia and offers all of its people a new choice in entertainment and information.”
The DTH service will launch with 75 channels, including eight in HD, five free-to-air and eight premium services. The service will be of particular interest to over 6.5m of Bolivia’s 10.5m people who live outside areas of cable coverage.