Over 60% of U.S. pay TV subscribers have a DVR

Friday, January 2nd, 2015
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76% of US households have a DVR, Netflix, or use on-demand

  • Over 60% of Pay-TV Subscribers have a DVR

DURHAM, NH — New consumer research from Leichtman Research Group, Inc. (LRG) found that 76% of US households have a DVR, subscribe to Netflix, or use on-Demand (VOD) from a cable or Telco provider — with 26% of households using two of the services, and 11% using all three.

The survey also found that 62% of US households that subscribe to a pay-TV service have a DVR (up from 41% five years ago), while 1% of pay-TV non-subscribers have a DVR. In addition, 55% of households with a DVR now have DVR service on more than one TV set, up from 28% five years ago.

These findings are based on a telephone survey of 1,230 households throughout the United States, and are part of LRG’s study, On-Demand TV 2014: A Nationwide Study on VOD and DVRs. This is LRG’s thirteenth annual study of this topic.

Other related findings include:

  • 66% of households with annual household incomes >$75,000 have a DVR — compared to 33% with incomes < $30,000
  • 25% of current non-DVR households previously had a DVR at home
  • 59% of all cable subscribers have ever used VOD — compared to 46% in 2009, and 10% in 2004
  • 63% of digital cable subscribers, and 58% of Telco video subscribers, used on-Demand in the past month
  • 36% of pay-TV subscribers get Netflix — compared to 48% of non-subscribers
  • 36% of Netflix subscribers stream video daily, and 72% weekly — up from 10% daily, and 43% weekly in 2010
  • 32% of pay-TV subscribers with Netflix stream Netflix daily — compared to 53% of non-subscribers with Netflix
  • Last year, 70% of households had a DVR, or Netflix, or used on-Demand

“This is LRG’s thirteenth annual study on on-Demand TV. While VOD and DVRs were relatively nascent when this series of studies began, they are now core components of pay-TV packages” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Along with Netflix and other over-the-top offerings, these on-Demand TV services have permanently changed the options of how people may choose to watch TV.”