81% of US households have a DVR, Netflix, or use VOD

Friday, February 5th, 2016
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Streaming Services Continue to Expand the Popularity of on-Demand TV

DURHAM, NH — New consumer research from Leichtman Research Group, Inc. (LRG) found that 81% of US households have a DVR, get Netflix, or use on-Demand (VOD) from a cable or Telco provider — with 30% of households using two of the services, and 13% using all three.

The survey also found that 57% of households get a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu. Overall, 48% of adults stream any of these services on a monthly basis.

These findings are based on a survey of 1,214 households throughout the United States, and are part of LRG’s study, On-Demand TV XIV. This is LRG’s fourteenth annual study on this topic.

Other related findings include:

  • 77% of ages 18-24 stream an SVOD service monthly — compared to 63% of ages 25-44, 50% of ages 45-54, and 23% of ages 55+
  • 37% of all adults stream Netflix weekly — compared to 8% in 2010
  • 83% of Netflix streaming users watch Netflix on a TV set
  • 64% of pay-TV subscribers have a DVR — compared to 45% in 2010
  • 65% of households with annual incomes >$75,000 have a DVR — compared to 35% with household incomes < $30,000
  • 74% of all Telco video subscribers and 61% of all cable subscribers have ever used VOD from their current provider
  • 51% of all cable subscribers used VOD in the past month — compared to 34% in 2010
  • Last year, 76% of households had a DVR, or Netflix, or used VOD — compared to 70% two years ago

“In 2005, 25% of cable subscribers had ever used VOD, 8% of all households had a DVR, and about 4% of households subscribed to Netflix’s DVD-by-mail movie delivery service. These services have significantly evolved over the past decade,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Today, over 80% of households get at least one of these services, and in recent years Netflix and other streaming SVOD offerings have expanded the use and popularity of on-Demand TV.”