Smart TV penetration at 57% in Western Europe this year

Tuesday, July 25th, 2017
Parks Associates logo

Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year

International IoT research firm Parks Associates announced new research today showing that smart TV penetration will reach 57% in Western Europe this year. This growth comes as the connectivity rates for smart TV are also increasing; in the U.S., 82% of smart TV owners connect their device to the Internet. New use cases for connected CE, including smart home applications, are helping device owners find new value in their connected devices.

Parks Associates and industry-leading executives will address these new use cases in the European smart home and IoT market at the 12th-annual CONNECTIONS™ Europe: IoT and the Connected Consumer, 1-2 November 2017 at the Amsterdam Marriott Hotel.

“The TV’s role in the home is evolving,” said Brad Russell, Research Analyst, Parks Associates. “Smart TVs are a source of entertainment independent of the set-top box and other connected streaming media devices. They are becoming an interface for smart home devices and a viewing platform for video streams from networked security cameras and video doorbells. Google Home also introduced the capability to cast visual search results from voice interactions to any Google Cast-enabled device, such as a smart TV, effectively making the television a large-format viewing app. At CONNECTIONS™ Europe, we will examine different strategies to deliver a premium user experience in the smart home, including new interface and voice control options.”