Anthem names SpotX as exclusive video ad serving partnerTuesday, August 1st, 2017
Highly-engaged millennial audience and one-of-a-kind CTV apps added to SpotX’s platform
DENVER, CO — Anthem Sports & Entertainment Corp. has appointed SpotX as its exclusive video ad serving platform to power the monetization of its portfolio of unique media properties.
The global sports media company owns several high-engagement destination channels, including Fight Network, the world’s premier combat sports specialty network, Pursuit Channel, a leading U.S. hunting and fishing network, FNTSY Sports Network, the world’s first and only channel devoted entirely to fantasy sports content, and Global Force Wrestling and its flagship IMPACT Wrestling, one of the world’s largest wrestling entertainment properties.
SpotX will provide advanced ad serving technology and programmatic enablement to help the media company connect buyers with its connected TV, mobile and desktop inventory.
Anthem’s targeted specialty video channels boast cult followings among the passionate communities they cater to, with millennial males making up the largest segment of the company’s audience.
“We help advertisers hit the hard-to-reach young male sports audience with multi-platform campaigns,” said Chris Skinner, VP of Digital at Anthem Sports & Entertainment Corp. “So much of the discussion around advertising is focused on viewability and multi-platform, rather than the strength of media brand adjacency and level of audience engagement. Our destination channels offer advertisers multi-platform campaigns with the insights to track effectiveness, but also provide access to a die-hard sports audience that’s giving its undivided attention to the media in front of them.”
Anthem’s inventory is available on desktop, mobile devices and on connected TV apps, including Roku, Amazon Fire, Apple TV and Xbox.
“We’re pleased to provide advanced ad serving tools for Anthem to make their niche audiences with rare engagement levels available programmatically,” said Mike Laband, VP of Business Development at SpotX. “Our advanced ad serving tools will make buys more efficient and effective for advertisers, and in return help Anthem maximize their fill and yield across their inventory.”
Anthem’s FNTSY Sports Network is the world’s first 24-hour TV network devoted entirely to fantasy sports content. Anthem reaches 60 million sports fans annually through its various channels, which also include:
- Fight Network, a combat sports specialty network, with over 11 million subscribers in 32 countries, in addition to its global presence on digital platforms
- Global Force Wrestling and its flagship IMPACT Wrestling, one of the world’s largest wrestling entertainment properties
- Pursuit Channel, a U.S. hunting and fishing specialty television network available in 45 million homes
- RotoExperts, a leading independent provider of fantasy sports content
- SportsGrid, a U.S.-based leader in general sports entertainment commentary
- Edge Sport, an extreme sports channel launched in partnership with IMG