Discovery Communications selects TiVo Audience Works for MarketingWednesday, November 1st, 2017
TiVo and Discovery Communications Sign Multi-Year Product Agreement
SAN JOSE, Calif. — TiVo Corporation (NASDAQ: TIVO), a global leader in entertainment technology and audience insights, and Discovery Communications, a global leader in premium entertainment, today announced that the companies have entered into a multi-year product agreement.
Discovery Communications selected TiVo’s Audience Works for Marketing, an end-to-end inventory management and execution product suite that enables the company to drive ratings and viewership through audience-driven on-air promotions and cross-channel media plans. The product suite is designed to allow Discovery to improve the process of efficiently finding and targeting new, lapsed, intermittent and prospective viewers to increase overall viewership of its portfolio of networks and drive consumer loyalty.
The partnership also includes the use of audience and analytics reports, which provides viewership information from TiVo’s Targeted Audience Delivery (TAD) platform to better inform users about what particular shows their audiences viewed and are predicted to view.
“The TiVo product suite represents a key strategic shift to take our promo planning into the world of the future. Through the use of predictive analytics and individual viewer probabilities, we can now take a truly audience-based approach to our allocation strategies and better achieve our goals of increased loyalty and engagement,” said Seth Goren, senior vice president, Media Strategy & Analytics, Discovery Communications.
“We are pleased to be working with Discovery Communications to deliver on the promise of advanced audience targeting and automated campaign execution for their network TV inventory,” said Walt Horstman, senior vice president and general manager, Advanced Media and Advertising, TiVo. “Discovery Communications has taken a leadership position in the industry to drive the adoption of advanced, data-driven TV planning and optimization to increase the effectiveness of their inventory.”
TiVo provides advanced data-driven software and personalized search and recommendation solutions designed for media companies to increase their audience’s loyalty and engagement and to improve their inventory’s value and targeting across both linear and non-linear video properties.