PeerLogix partners with adsquare for OTT audience targetingWednesday, November 8th, 2017
PeerLogix Partners with adsquare to Enable Worldwide Targeting of Over-the-Top Audiences for Advertisers and Brands
NEW YORK, NY — PeerLogix, Inc. (OTC PINK: LOGX), the established standard for tracking non-subscription based Over-the-Top (OTT) engagement data, today announced a partnership with adsquare (the “Company”), the mobile-first data exchange, to provide PeerLogix data on adsquare’s Audience Management Platform (the “Platform”). The partnership will allow buyers in adsquare’s Platform to purchase PeerLogix’s OTT engagement data consisting of over 170 million households watching television programming, movies, or listening to music, around the world.
adsquare enriches publishers’ inventory with rich audience data, derived by analyzing users’ local context and mobile behavior. The Company works with a wide selection of quality mobile, online and offline data partners to provide some of the best holistic audiences available in the market. Buy-side partners, like adsquare client GroupM, can log into adsquare’s self-service platform, model their custom audience segments and activate them on their preferred DSP of choice for targeting and measurement.
“Our partnership with adsquare is a significant step in making first-party data actionable for targeting and measurement across OTT audiences on a worldwide basis,” said Ray Colwell, Chief Executive Officer of PeerLogix. “Our OTT Graph is growing in audience scale and has been built over the course of 3 years, across 170 million households and has audience representation in most major and mid-major markets. adsquare’s worldwide distribution capabilities, especially those in the European market, will open up our OTT audience data to new buyers and effectively doubles the audience data we have for sale in-market.”
“We’re excited about what both companies can deliver to the market under this partnership,” said Tom Laband, CEO & co-founder at adsquare. “The addition of PeerLogix’ Over-the-Top audience data enables a new level of granularity and reach for buyers that want to take advantage of targeting and measurement across entertainment media audiences that are continuing to shift screens and cut the cord.”