69% of U.S. households have an SVOD service

Monday, August 27th, 2018
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43% of Households have more than one SVOD Service

DURHAM, NH — New consumer research from Leichtman Research Group, Inc. (LRG) finds that 69% of all U.S. households have a subscription video on-Demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu – up from 52% in 2015.

Among those that have an SVOD service, 63% have more than one of these services – up from 38% in 2015. Overall, 43% of U.S. households now have more than one SVOD service, an increase from 20% in 2015.

These findings are based on a survey of 1,153 households nationwide and are part of a new LRG study, Emerging Video Services XII. This is LRG’s twelfth annual study on this topic.

Other related findings include:

  • 30% of adults stream an SVOD service daily – compared to 29% in 2017, and 16% in 2015
  • 52% of ages 18-34 stream an SVOD service daily – compared to 31% of ages 35-54, and 11% of ages 55+
  • 28% with Netflix agree that their subscription is shared with others outside their household – compared to 22% with Hulu, and 10% with Amazon Prime
  • 53% of TV households get both a pay-TV service and an SVOD service, 25% only get a pay-TV service, 16% only get an SVOD service, and 6% get neither pay-TV nor SVOD
  • 46% of adults watch video on non-TV devices (including home computers, mobile phones, iPads, tablets, and eReaders) daily – up from 41% in 2016, and 27% in 2013

“More than two-thirds of all U.S. households now have at least one SVOD service, including those sharing services with others outside their household. In addition, an increasing percentage of households now get multiple SVOD services,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Overall, 43% of households now have more than one SVOD service, and 33% of all adults use more than one SVOD service monthly, an increase from 15% in 2015.”