7Park Data announces availability of Amazon Prime Video viewership dataFriday, October 19th, 2018
7Park Data Announces Availability Of Amazon Prime Video Viewership Data, Providing The Definitive Source For Streaming Video Data Across Leading Services
- Amazon Prime Video Joins User-Level Netflix And Hulu Data, Analyzing User-Level Viewership Behavior, Binge Watching, and Related Preferences Across Demographics in More Than 50 Countries
NEW YORK — 7Park Data, leveraging proprietary software services and a robust data portfolio to derive unique insights about consumer behavior, today announced the addition of Amazon Prime Video viewership data to its Streaming Intelligence data product. The new offering includes valuable insights into streaming behavior in more than fifty countries on popular services such as Hulu, Netflix, and now Amazon Prime Video. Content creators, owners, and distributors use 7Park Data’s Streaming Intelligence to understand audience behavior and make better decisions about development, licensing, and marketing.
Available through the interactive Media & Entertainment Dashboard for custom queries, visualizations, and export to Excel, Streaming Intelligence analyzes actual streaming data to provide insight into the performance of titles, entire seasons, and theatrical programming on a monthly basis, as well as the critical 90 day post-launch period. User-level data allows for in-depth cohort analysis, revealing the programming that is popular among viewers of a specific show and which titles encourage binge-watching behavior. Audience Streaming includes demographic analysis, which enables users to evaluate the programs that are more or less popular with viewers by their age, gender, and viewing location.
Data from Netflix, Hulu, and now Amazon contribute to business strategies including:
- Content Licensing: Understand the value of your content as measured by the size of the viewing audience, and how it impacts customer acquisition and retention
- Content Development: Determine what type of content is most popular with specific audiences you are trying to cultivate, defined by age, gender, country and viewing behavior
- Marketing: Evaluate the success of different product launches, to improve marketing and sponsorship investment going forward
“We were eager to use comprehensive, actionable viewership information on the three largest SVOD platforms — Hulu, Netflix and Amazon — and for better answers to ‘black box’ questions that can only come from a representative sample of actual viewing subscribers in the U.S. and around the world,” said Donna Murphy, SVP, Discovery Inc.’s Consumer Insights & Culture Lab. “7Park Data gives us a better understanding of how our content and that of our competitors is performing and empowers us to make more strategic data-driven decisions about the kinds of content we’re producing for viewers and what content consumers are drawn to.”
“As content producers continue to gain footing in the streaming space, understanding viewership profiles and behaviors becomes increasingly important, yet this data has been incredibly difficult and costly to acquire or produce,” said John Sollecito, Head of Client Solutions, Media & Entertainment, 7Park Data. “We are thrilled to assist Discovery Communications research and distribution teams answer key questions that can continue to help make their expansive portfolio of content and talent so popular among viewers around the world.”