59% of UK broadband households use online sources to access video content

DALLAS — Parks Associates research shows more than half of UK broadband households use online sources for video content, including OTT subscriptions and BBC iPlayer.

“The smart home is the new battleground where over-the-top service providers continue to disrupt the established ISP model of voice, video and data,” said Niall Robinson, VP, Business Development, Plume. “To avoid commoditization and counteract ARPU erosion and churn, ISPs must reinvigorate their consumer offerings and leverage home Wi-Fi to deliver exceptional user experiences. The way forward is through a portfolio of smart home services that includes flawless internet connectivity, robust security, and highly personalized access controls.”

“Smart home is embedded more and more into mainstream consumer electronics,” said Stefan Witkamp, Founder & Commercial Director, Athom, creators of Homey. “That’s why we should always look to empower users through a focus on UX, privacy, and security when converging and combining these ecosystems at home.”