Proximus to offer Apple TV 4K to new and existing customers

Monday, June 22nd, 2020
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As of today, new and existing Proximus customers can benefit from a seamless zero sign-on experience with Apple TV 4K, the powerful entertainment device for enjoying TV shows, movies, music, photos, games and apps on the biggest screen in the home. The Apple TV 4K is available for € 69 in combination with an ‘Epic combo full’ pack, or as a standalone device for € 199.99.

With Apple TV 4K, Proximus customers can use the Apple TV app to buy or rent movies, subscribe to Apple TV+ and Apple TV channels, as well as enjoy Apple Music, Apple Arcade and thousands of other apps, including games, fitness and education, all through one device built for the biggest screen in the home.

Thanks to the integration of the Proximus Pickx app, customers get access to the Pickx TV platform, offering a personalized content experience available on every screen, with more than 80 channels and a variety of on demand content options to meet the needs of specific audiences. Existing Proximus customers with a MyProximus account will be able to enjoy the powerful zero sign-on experience from Apple, which further simplifies signing in and getting customers to the content they love with ease. With zero sign-on, Apple TV 4K automatically installs the Proximus Pickx app and signs them in — no need to enter a username and password.

Apple TV 4K delivers a high-quality cinematic experience of 4K HDR visuals and immersive sound with Dolby Atmos. And with a simple tap of the AirPlay icon on their iPhone, iPad or Mac, Proximus users can stream 4K HDR movies and TV shows from the Apple TV app and other AirPlay-compatible video apps as well as music, photos and more directly from their Apple device to the TV connected to Apple TV 4K.

Jim Casteele, Chief Consumer Market Officer, Proximus: “I am particularly proud that we can now offer Apple TV 4K as an alternative for our classic set-top box. By adding Apple TV 4K to our portfolio, we extend the range of possibilities to offer all our customers the TV experience of their preference. At the same time, we take another step forward in the continuous enrichment of our content offer, ensuring that our customers have access to the best content on all their screens.”

The Apple TV 4K 32 GB device can be ordered from the Proximus website or in a Proximus shop for a one-time fee of € 69 in combination with an ‘Epic combo full’ pack. Along with one of the most complete TV experiences on the Belgian market, Proximus’ Epic combo full pack includes a mobile subscription with 40 GB for music, video and social apps and 300 call minutes per month, as well as unlimited high-speed internet at home and high-performance cloud gaming. This offer, tailored to meet the needs of millennials, is available for a temporary promo price of € 49 per month during 3 months*. Alternatively, the Apple TV 4K 32 GB can be purchased in standalone for € 199.99.

Proximus customers receiving Apple TV 4K enjoy a limited time offer of one year of Apple TV+ included for free, so they can watch Apple Originals from the world’s greatest storytellers on the Apple TV app.**

* Promo: €49/month during 3 months online; € 59/month during 3 months in shops; € 79.99 after this period.

** €4.99/month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply. Visit for more information.

Links: Proximus; Apple