Magenta Telekom deploys Whip Media Content Value Management platform

Wednesday, October 28th, 2020
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Magenta Telekom Implements Whip Media Group’s Content Value Management Platform to Grow its Magenta TV Business Across Austria

LONDON, United Kingdom — Whip Media Group, which offers the leading data-driven content value management platform powering the world’s largest entertainment organisations, today announced that Deutsche Telekom has completed the implementation of Whip Media’s Content Value Management (CVM) platform to manage its video on demand (VOD) business in its Austrian business, Magenta, the largest pay TV provider in Austria, with more than 7 million subscribers.

Whip Media helps Magenta Telekom automate their VOD platform to more effectively capitalise on content contracts, control VOD royalties, streamline asset order and offer management as well as empower their content ecosystem and supply chain management.

“The rapid growth of VOD content has required that we adopt new systems to scale and efficiently handle an increased volume of deals, along with calculations and payments to programmers,” said Susanne Rose, Content Manager VOD of Magenta Telekom. “Working with Whip Media, we are now able to better streamline and automate content operations to improve efficiencies and mitigate risks by reducing manual processes.”

“Our CVM platform helps Magenta Telekom to drive innovation in their business including greater accountability, flexibility and scalability to maximise revenues,” said Paul Hastings, Senior Vice President of Sales EMEA, Whip Media Group. “We’re thrilled to partner with Magenta Telekom as they continue to expand their VOD business and to bring more content and the right mix of offers to its customers.”