Molotov selects Magnite as SSP and SpringServe as ad server

Wednesday, December 8th, 2021 
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French Streaming Platform Molotov Selects Magnite as SSP and SpringServe as Ad Server

PARIS — Molotov, the French leading streaming platform, is leveraging Magnite as their SSP and SpringServe as their ad server for their ad-supported streaming service Mango.

Mango, Molotov’s free AVoD service launched in November 2020, is seeing strong growth on the Molotov platform since its launch, confirming viewers’ interest in this new model of advertising-financed VoD. More than 3,000 hours of programs are now available on the service, with a catalog that is growing every day.

“To support the growth of Mango, our AVoD service, we have chosen to work with leading technology providers,” said Beatrice Leroux Barraux, head of advertising revenues at Molotov. “Magnite and SpringServe have strong CTV-first technology, which allows us to optimise the advertising monetisation of our free video-on-demand offering.”

According to Magnite’s “CTV Is for Everyone” research, CTV consumption in France has grown four times faster than conventional TV viewing over the past 18 months. The study also found that a majority of French CTV households subscribe to at least one free ad-supported streaming TV (FAST) service.

“We are excited to work closely with Molotov’s team to enhance their ad-supported CTV offering as they grow,” said Valérie Latronche, Managing Director of France and Belgium at Magnite. “French consumers are embracing the convenience and wide range of choice that CTV provides and it is great to be part of the momentum of a locally-developed streaming service.”

“We’re thrilled that Molotov has chosen the SpringServe ad server to deliver high quality advertising experience for its viewers,” said Léon Siotis, Head of International at SpringServe. “Our industry-leading technology will give Molotov greater insight, transparency and control to help them more effectively manage and monetise their inventory. We look forward to working with the Molotov team to enhance their ad-supported supply.”

Links: Magnite; SpringServe; Molotov